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Lydie G.LG

Lydie G.

Digital Marketing | E-commerce | E-retail | E-CRM

€475/day
7 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lydie

Digital Project Manager · E-commerce, E-retail & CRM

With over 6 years of experience in digital, I support brands in the management and coordination of e-commerce, e-retail, and CRM projects, in France and internationally.
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E-commerce
  • Management and optimization of multi-market e-commerce sites: contribution, animation, product launch monitoring.
  • Steering of e-merchandising to maximize visibility and conversion.
  • Design and deployment of 360° digital campaigns and commercial promotions.
  • Performance optimization: A/B testing, KPI analysis, and continuous improvement of the customer journey.
  • Product and editorial copywriting to enrich the shopping experience.
  • Coordination of customer service, technical providers, and logistics teams.
E-retail & pure players
  • Development and management of brand presence on e-retailer sites and pure player platforms like Amazon.
  • Product referencing and content management (PDP, brandstores, banners).
  • Coordination of product launches and promotional campaigns.
  • Monitoring of visibility, guidelines, and brand consistency in each market.
E-CRM
  • Implementation and optimization of multi-country e-CRM strategies.
  • Definition of contact plans, targeting, segmentation, and personalization.
  • Creation and integration of newsletters (Adobe Campaign, Salesforce, Mailchimp, etc.).
  • Customer lifecycle management: welcome, loyalty, reactivation.
  • Performance analysis and optimization recommendations.
Digital Coordination & Support
  • Collaboration with marketing, digital, technical teams, and external agencies.
  • Project monitoring, reporting, and operational management assistance.
  • Content integration and team support on tools and processes.
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Feel free to contact me to discuss your project, I will respond quickly.

  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Fluent

Can work on-site
Paris (up to 20km)

Experience

  • L'Oréal SA
    Digital Project Manager – DMI Mugler
    LUXURY GOODS
    January 2024 - June 2024 (5 months)
    Levallois-Perret, France
    • Creation of e-retail and D2C guidelines (PDP, brandstore, categorization) for international markets.
    • Operational management of Amazon US: online listing and optimization of PDPs, brandstores, brandstories, product launches, and commercial promotions.
    • Steering the Amazon EU launch: production and integration of all content for online listing.
    • Contribution to the preparation of strategic meetings and monitoring of cross-functional projects.
    e-retail Amazon guidelines Digital Marketing Strategy Digital Project Management
  • L'OREAL SA
    Digital Project Manager - DMI Mugler
    LUXURY GOODS
    July 2023 - September 2023 (3 months)
    Levallois-Perret, France
    • Contribution to Mugler's digital strategy: redesign of the design system, monitoring of a CLP redesign, and support for the rework of certain site pages with a digital agency.
    • Writing a user guide to support the launch of online engraving on Mugler sites.
    • Coordination of content publication on all Mugler.com sites, in conjunction with external consultants and local teams.
    • Management of the IT backlog: creation, monitoring, and validation of priority tickets.
    • Participation in the launch of Amazon US: creation and validation of PDPs and the brandstore for the entire product catalog, project coordination with US teams, agency, and DMI digital.
    Webmarketing Strategy Project Coordination Amazon E-commerce
  • L'OREAL SA
    CRM Project Manager - L'Oréal CRM Europe
    FASHION AND COSMETICS
    February 2023 - June 2023 (4 months)
    Clichy, France
    • Definition and implementation of the CRM Services roadmap for the Europe zone: connecting digital services (skin/hair diagnostics, Virtual Try On, Fragrance Finder, etc.) to the centralized database.
    • Project management with multiple stakeholders: zone IT team, global CRM, consultants, agencies, and local teams (e.g., Lancôme Italy).
    • Prioritization, monitoring, and delivery of new CRM features or improvements to existing ones.
    • Transversal support: CRM governance, country support, and ad hoc project management.
    Digital Project Management Omnichannel Strategy eCRM Project Coordination Prioritization

Reviews

5.0

Out of 2 ratings

C

Charlotte

Prestige & Collections International

Reviewed on 7/17/2024

Lydie worked within the Mugler Fragrances digital team from January to June 2024, following several assignments with the team the previous year. This mission also went very well. Lydie perfectly executed her tasks: - Creation of e-retail and D2C guidelines: PDP, brandstore, categorization - Operational management of Amazon US: PDP, brandstore, brandstories, product launches, commercial promotions - Amazon EU launch: production of all content for online listing - Assistance in meeting preparation Lydie is autonomous and proactive, always going the extra mile. She is also very rigorous in all her deliverables. She also integrated perfectly into the Mugler team and built solid, trusting professional relationships with all our partners. I can only highly recommend Lydie.
C

Charlotte

L'Oréal-Prestige & Collections International

Reviewed on 2/15/2023

I recommend Lydie, who was a major asset to the team throughout her assignment. Lydie completed a transition assignment in the Mugler e-business team as part of a team restructuring. Lydie's main responsibilities were: - Clarification and documentation of processes related to digital promotions - Autonomous management of digital promotions, in liaison with our agency, for the creation and adaptation of assets - Publication of content for all mugler.com sites, in close collaboration with external consultants and countries - Knowledge transfer between two employees following a return from maternity leave Lydie was a key member of the team throughout her assignment due to the quality of her work, her expertise, and her interpersonal skills. I would also like to highlight Lydie's rigor, attentiveness, and adaptability, which were major assets for the success of her mission.

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Education

  • Master in Digital Marketing
    Audencia Business School
    2018
    - Programme grande école 2014-2018 - 1 semestre d'échange universitaire à Telfer Business School - Canada (Ottawa) - Master Marketing à l'Ère du Digital : fondamentaux du marketing digital, techniques du web, marketing à la performance, e-distribution

Certifications

Skill set

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