About Lydie
- Management and optimization of multi-market e-commerce sites: contribution, animation, product launch monitoring.
- Steering of e-merchandising to maximize visibility and conversion.
- Design and deployment of 360° digital campaigns and commercial promotions.
- Performance optimization: A/B testing, KPI analysis, and continuous improvement of the customer journey.
- Product and editorial copywriting to enrich the shopping experience.
- Coordination of customer service, technical providers, and logistics teams.
- Development and management of brand presence on e-retailer sites and pure player platforms like Amazon.
- Product referencing and content management (PDP, brandstores, banners).
- Coordination of product launches and promotional campaigns.
- Monitoring of visibility, guidelines, and brand consistency in each market.
- Implementation and optimization of multi-country e-CRM strategies.
- Definition of contact plans, targeting, segmentation, and personalization.
- Creation and integration of newsletters (Adobe Campaign, Salesforce, Mailchimp, etc.).
- Customer lifecycle management: welcome, loyalty, reactivation.
- Performance analysis and optimization recommendations.
- Collaboration with marketing, digital, technical teams, and external agencies.
- Project monitoring, reporting, and operational management assistance.
- Content integration and team support on tools and processes.
French
Native or bilingual
English
Fluent
Italian
Fluent
Experience
- L'Oréal SADigital Project Manager – DMI MuglerLUXURY GOODSJanuary 2024 - June 2024 (5 months)Levallois-Perret, France
- Creation of e-retail and D2C guidelines (PDP, brandstore, categorization) for international markets.
- Operational management of Amazon US: online listing and optimization of PDPs, brandstores, brandstories, product launches, and commercial promotions.
- Steering the Amazon EU launch: production and integration of all content for online listing.
- Contribution to the preparation of strategic meetings and monitoring of cross-functional projects.
- L'OREAL SADigital Project Manager - DMI MuglerLUXURY GOODSJuly 2023 - September 2023 (3 months)Levallois-Perret, France
- Contribution to Mugler's digital strategy: redesign of the design system, monitoring of a CLP redesign, and support for the rework of certain site pages with a digital agency.
- Writing a user guide to support the launch of online engraving on Mugler sites.
- Coordination of content publication on all Mugler.com sites, in conjunction with external consultants and local teams.
- Management of the IT backlog: creation, monitoring, and validation of priority tickets.
- Participation in the launch of Amazon US: creation and validation of PDPs and the brandstore for the entire product catalog, project coordination with US teams, agency, and DMI digital.
- L'OREAL SACRM Project Manager - L'Oréal CRM EuropeFASHION AND COSMETICSFebruary 2023 - June 2023 (4 months)Clichy, France
- Definition and implementation of the CRM Services roadmap for the Europe zone: connecting digital services (skin/hair diagnostics, Virtual Try On, Fragrance Finder, etc.) to the centralized database.
- Project management with multiple stakeholders: zone IT team, global CRM, consultants, agencies, and local teams (e.g., Lancôme Italy).
- Prioritization, monitoring, and delivery of new CRM features or improvements to existing ones.
- Transversal support: CRM governance, country support, and ad hoc project management.
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Education
- Master in Digital MarketingAudencia Business School2018- Programme grande école 2014-2018 - 1 semestre d'échange universitaire à Telfer Business School - Canada (Ottawa) - Master Marketing à l'Ère du Digital : fondamentaux du marketing digital, techniques du web, marketing à la performance, e-distribution
Certifications
- Google Digital ActiveGoogle2018
- The Fundamentals of Generative Artificial IntelligencesUnow2023