Freelancer profile translated to English.
Back to original languageAbout Lydie
Specialist in creating innovative and immersive digital solutions, I support organizations in a holistic co-design approach and in adapting working methods.
I have acquired design expertise with organizations dedicated to travel, payroll, human resources, and digital media, for e-commerce and news websites, banking services, and application software solutions (SaaS).
Human-centered, I have implemented iterative work processes to lead complex transformations in design production, serving business objectives and user needs.
🎨 Expertise and methodologies :
- UX and UI Design
- Design System
- UX Research (Qualitative and quantitative studies)
- UX Writing
- Digital Accessibility
- Audit, benchmarking, and competitive intelligence
- Design thinking and UX methods
- Visual identity, graphic charter, storyboard
- Marketing actions
- Responsive web and app design
- Editorial print, advertising, packaging
- Photography and illustration
💓 Leadership and organization :
- Product Ownership
- Design vision and strategy
- Objective setting (OKR and KR)
- Project management and product roadmap
- Strategic and operational management of product design
- Recruitment
- DesignOps (Tools, processes, and work rituals)
- Design practice acculturation
- Collaborative facilitation / co-design workshops
- Coordination of multidisciplinary teams
- Change management
Portfolio :
French
Native or bilingual
Can work on-site
Nantes (up to 20km), Paris (up to 20km), Rennes (up to 10km), Angers (up to 10km)
Experience
- EcomaisonHead of DesignENVIRONMENTALApril 2024 - Today (2 years and 2 months)Paris, FranceDesign department management : DesignOps, ritual facilitation, cross-functional collaboration, internal visibility, deliverable quality.. Evolution of the **Design System**, Content System, and Research System. Support in theredesign of user journeys(web and App) for B2B solutions with the change of the information system.Development of web interfaces dedicated to approved sectors : creation of new services in accordance with business rules, regulations, and competitive challenges.Redesign of the Ecomaison.com marketing website : Marketing segmentation into 3 areas by user profile types.Support in the development of new offers and marketing strategy : Audit of user needs and expectations, definition of product opportunities and prioritization.Recruitment and operational managementof 4 people
- SilaeHead of Product DesignSOFTWARE PUBLISHINGMay 2022 - Today (4 years and 1 month)Nantes, FranceResponsible for the Product Design team and the Documentation service for the creation and development of SaaS payroll and HRIS software solutions.Product strategy focused on payroll productivityDesign organization around web products and native mobile applications (Team growth)User-centered quality approach, UX Research, Benchmarking, Design System, Accessibility, Product delivery)Acculturation of UX approaches and methodologies within the organization.HR and organizational management of 14 peopleSoftware and services: Expense reports, scheduling management, dematerialization (digital safe, electronic signature), quality of life at work, online help, BI system, back-office, API portal, and Hub.
- SNCF Connect & TechLead Product DesignerE-COMMERCEJanuary 2016 - April 2022 (6 years and 3 months)Rue de Nantes, Paris, FranceResponsible for the quality and usability of SNCF web + mobile products, soft mobility offering in France. Design support for SNCF Connect. Support in improving design processes. Recommendations on optimizing web and app interfaces.Product design for OUI.sncf. Optimization and redesign of the Voyage.sncf website to Oui.sncf. Structuring and standardization of Brand Guidelines. Design of booking and transaction journeys (train + bus). Acculturation of design practices and methodologies. Organizational management of 3 peopleDesign System and Design Ops. Implementation of the Atomic Design approach and creation of a UI kit: Support, training, pooling of graphic assets. Audit of work processes and management of product designers' skill development, facilitation workshops, benchmarking, tool rationalization.
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Education
- Maîtrise de recherche, Arts et médias numériquesUniversité Panthéon Sorbonne (Paris I)2010Maîtrise de recherche, Arts et médias numériques
- Master professionnel, Créations et éditions numériquesUniversité Paris 82011Master professionnel, Créations et éditions numériques