Freelancer profile translated to English.
Back to original languageAbout Lydie
My experience has allowed me to confirm the following concept:
“The goal is to turn data into information, and information into insight.”
Data is processed quantitatively and qualitatively to provide a 360° view of your users.
Therefore, I propose to carry out an optimization diagnosis and understand the friction points of your site through the lens of your users. I intervene on:
- Acquisition: Traffic modeling to evaluate the channels that bring qualified traffic and their positioning in the user journey.
- Target/Persona Definition: based on quantitative analysis (analysis of your customer database, by purchase frequency, best sellers, etc.) and qualitative analysis (focus groups, interviews, and questionnaires).
- Identification of friction points and proposal of an optimization roadmap.
One objective: maximize your ROI from Acquisition to Conversion!
Shall we discuss it?
English
Fluent
French
Native or bilingual
Can work on-site
Valence (up to 50km), Lyon (up to km), Paris (up to km)
Experience
- AsmodéeHead of User Experience Data AnalysisVIDEO GAMES AND ANIMATIONJune 2020 - September 2020 (4 months)Data retrieval, processing, and analysis to extract:dendrograms per setoccurrences per setco-occurrencesNPS measurement with LISA sentiment analysis tool
- NordwaysMarketing DirectorRESTAURANTS AND FOOD SERVICEApril 2019 - June 2022 (3 years and 2 months)Valence, FranceMission: Corporate Strategy.Implementation of a relational marketing strategy focused on creating and maintaining lasting relationships with customers.Its ultimate goal is to retain these customers and increase long-term value for the company.The list of objectives to be met during and after COVID:🎯 Brand awareness objective and definition of its personality🎯 Maintain then increase revenue🎯 Increase profit margin per product🎯 Increase team productivity factorResults:In two years, we have:📌 Gained market share📌 Increased margin by 30% in €📌 Increased net profit per product by 64%📌 Increased productivity rate by 45%📌 Co-designed the Mael, a product that has become iconic!But that's not all..To ensure this lasts over time, we have also developed new services and transformed new users into ambassadors!There are now over 100 of them worldwide, and none have ever been paid.
- Lyon is AIMarketing and AI SpecialistEDUCATION AND E-LEARNINGAugust 2018 - Today (7 years and 10 months)Lyon, FranceLYON-iS-Ai is a collective committed to federating and animating the Artificial Intelligence ecosystem in Lyon. It is supported by France Is AI.- Website ☞ https://lyonisai.fr/- Twitter ☞ @LyonisAi- Facebook ☞ @lyonisaiI work in the field of AI applied to the user journey, marketing strategy, and chatbots, with schools, at events, etc.
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Education
- Marketing and E-Business StrategyInseec2017Acquérir une expertise digitale de haut niveau : web, médias sociaux, relation client, distribution, e-commerce. Recherche appliquée : Comment intégrer un chatbot conversationnel à une stratégie web ? Comment utiliser les progrès des réseaux de neurones artificielles pour apporter une réelle plus-value dans le secteur de la mode et de l'esthétique ?
Certifications
- Google Analytics IQGoogle2016
