Description

I am a Senior Field Marketing Manager with more than 10 years of experience in B2B SaaS marketing, demand generation, and account-based marketing across the DACH and European markets. I specialize in creating strategic marketing programs that drive pipeline growth, strengthen customer engagement, and support revenue generation.

Throughout my career, I have successfully planned and executed webinars, executive events, trade shows, ABM campaigns, email marketing initiatives, and multi-channel demand generation programs in close collaboration with sales teams and leadership stakeholders. My background combines both strategic thinking and hands-on execution, allowing me to align marketing activities directly with business goals and measurable results.

My expertise includes:

• Demand Generation & Lead Generation

• Account-Based Marketing (ABM)

• Field Marketing Strategy

• Webinar & Event Marketing

• B2B SaaS Marketing

• Campaign Management & Optimization

• Sales & Marketing Alignment

• Pipeline Development

I have extensive experience working with international teams, enterprise audiences, and complex B2B buying processes. My focus is always on delivering impactful marketing initiatives that create visibility, generate qualified leads, and contribute to long-term business growth.

Languages

English
Fluent
German
Native or bilingual

Workplace preferences

Can work on-site

Linz (up to 50km)

DIG GmbH
Manager Field Marketing
June 2025 - Today (1 year and 2 months)
Responsible for strategic demand generation and field marketing initiatives across the DACH region
Lead the planning and execution of integrated multi-channel campaigns, webinars, executive events, trade shows, and ABM programs targeting enterprise B2B audiences
Partner closely with sales leadership and SDR teams to align marketing activities with pipeline targets, key accounts, and revenue goals
Drive lead generation, customer engagement, and brand positioning initiatives within the procurement and supply chain software market
Analyze campaign performance, optimize marketing programs based on KPIs, and collaborate with regional and global stakeholders to maximize business impact
Field Marketing B2B Marketing Demand Generation Lead generation
Dynatrace
Lead Field Marketing Manager
November 2022 - June 2025 (2 years and 7 months)
Led the strategic planning and execution of ABM campaigns, customer events, and webinars for the Central Europe region, previously supporting Benelux and Nordics
Partnered closely with sales teams to engage key accounts, drive pipeline development, and support revenue growth
Managed integrated field marketing initiatives focused on demand generation, customer engagement, and regional business expansion at Dynatrace
Dynatrace
Senior Field Marketing Manager
November 2018 - October 2021 (2 years and 11 months)
Linz, Austria
Led and scaled pan-European webinars, email campaigns, and lead generation initiatives across multiple markets
Analyzed campaign performance and optimized marketing activities based on data-driven insights and KPIs
Collaborated closely with regional and global teams to align marketing strategies and support pipeline growth at Dynatrace