Freelancer profile translated to English.
Back to original languageAbout Lydia
✨ Welcome to my Malt profile!
💻 Digital Marketing Consultant – Strategy, Ads & Content
With a Master's degree in Digital Marketing and solid consulting experience, I help companies grow digitally by developing high-performing, tailor-made strategies.
🚀 My expertise:
✔ Digital marketing strategy & digital transformation
✔ Online advertising (Meta Ads, Google Ads, LinkedIn Ads…)
✔ Community management & engaging content creation
✔ Performance analysis and campaign optimization
🌟Why work with me?
→ A creative approach to maximize your visibility
→ Tailor-made support, adapted to your goals
→ Rigor and perseverance in the service of your success
📩 Need an expert eye on your digital strategy? Let's discuss! 🚀
French
Native or bilingual
English
Fluent
Arabic
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Green energy worldDigital Marketing Project ManagerENERGY AND UTILITIESAugust 2023 - Today (3 years)Île-de-France, FranceDesign and manage advertising campaigns adapted to the energy sector (Google Ads, social media, etc.).Optimize advertising performance to achieve specific objectives (acquisition, conversion, awareness).Analyze performance data and adjust strategies to maximize ROI. Collaborate with internal teams to align messages with energy issues. Conduct market watch to follow advertising and energy trends.
- FreelanceDigital Marketing ConsultantDecember 2021 - August 2023 (1 year and 8 months)Île-de-France, FranceSupport various clients in creating digital campaigns.Monitor and optimize Facebook/Instagram accounts.Create posts for social media.Implement brand e-reputation strategies, particularly through editorial calendars.Monitor and optimize SEO performance. Implement lead generation strategies (Prospectin). CRM (newsletter routing, analysis, database updates).
- Pandat FinanceDigital Marketing OfficerMarch 2021 - September 2021 (6 months)Paris, FranceParticipate in the creation and implementation of digital campaigns: creation of newsletters and implementation of tracking, creation of Facebook Ads and LinkedIn campaigns. Analyze results and optimize systems. Qualify and track incoming leads. CRM (Salesforce). Update reporting. Support the implementation of the multi-channel marketing strategy (content creation/landing pages/visuals…). Conduct competitive intelligence.
Recommendations
Be the first to recommend Lydia
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of ScienceINSEEC U.2021Master of Science - MS, Marekting Digital & E-buisness
- Master of ScienceExcelia2020Master of Science - MSc, Marketing digital et strategie collaboratives
Certifications
- Google ADSgoogle2022