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Lydia DachraouiLD

Lydia Dachraoui

Customer Success & Customer Relationship Management

€450/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lydia

Looking to structure your customer relationships, retain your users, or manage CRM projects without hiring a permanent employee? I'm here for that.

What I can concretely bring you
Over 15 years, I have helped teams implement customer satisfaction programs, multi-channel loyalty campaigns, and operational monitoring tools. From brief to delivery, I manage stakeholder coordination (creative, development, data, field teams) to keep your projects moving forward — without you having to oversee everything.

What sets me apart? I can seamlessly transition between strategy and operations. I have managed budgets, led steering committees, and managed teams — but I also know how to roll up my sleeves and manage production from start to finish. My clients appreciate my organizational skills, my rigor, and my ability to quickly bring teams on board.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • ISOSKELE
    CLIENTELE DIRECTOR
    DIGITAL AND IT
    January 2022 - November 2025 (3 years and 10 months)
    Paris, France
    NETWORK FACILITATION
    • Training and facilitation of field teams on marketing products - throughout France

    SALES
    • Development of the unit's revenue
    • Strengthening inter-group exchanges and relationship security
    • Implementation of monitoring dashboards, revenue reporting

    CAMPAIGN MANAGEMENT
    • Definition and development of e-marketing recommendations: lead generation, CPL, CPM, engagement and loyalty
    • Definition and development of DATA recommendations: Standardization, enrichment, customer knowledge
    • Target definition and associated counts: semantic search, lookalike prospects
    • Implementation and management with operational teams (briefing, creative/developer team, traffic/routing service, project monitoring)
    • Campaign activation monitoring: advice, management, and improvements
    • Activation and campaign review with quantitative analysis

    MANAGEMENT
    • Team management (project manager/account manager)
    • Development and support of their professional development
    E-marketing Campaign Management Team Management Customer Loyalty Cross-functional Management Reporting & Analysis
  • DOCAPOSTE
    CUSTOMER RELATIONSHIP MANAGER
    PUBLISHING
    July 2017 - January 2022 (4 years and 6 months)
    Paris, France
    - Project management
    - Internal resource management
    - Coordination of steering committees, quality committees,
    - Guarantee of service quality and customer satisfaction,
    - Primary contact for daily client management,
    - Point of contact for all requests,
    - Organization and planning of new print and archiving applications,
    - Identification of new needs,
    Customer Relationship Management & Customer Experience Customer Satisfaction Project Management Operational Monitoring Steering Committee
  • HAVAS
    PROJECT MANAGER
    DIGITAL AND IT
    March 2013 - March 2017 (4 years)
    Paris, France
    - Management of incentive and loyalty programs projects (writing specifications, user acceptance testing, deployments...).
    - Management of internal and external agency resources.
    - Management of interns and apprentices
    - Monitoring of project design (client needs, functional specifications, deliverables…).
    - Monitoring and development of client relationships.
    - Development of reporting and campaign summaries.
    - Administrative management of files (quotes, purchase orders, archiving…).
    - Participation in the development of responses to tenders.
    Design & Monitoring of Loyalty Campaigns Writing Functional and Technical Specifications Budget Monitoring Schedule Management Cross-functional Management

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