About Lydia
French
Native or bilingual
English
Fluent
Experience
- ISOSKELECLIENTELE DIRECTORDIGITAL AND ITJanuary 2022 - November 2025 (3 years and 10 months)Paris, FranceNETWORK FACILITATION• Training and facilitation of field teams on marketing products - throughout FranceSALES• Development of the unit's revenue• Strengthening inter-group exchanges and relationship security• Implementation of monitoring dashboards, revenue reportingCAMPAIGN MANAGEMENT• Definition and development of e-marketing recommendations: lead generation, CPL, CPM, engagement and loyalty• Definition and development of DATA recommendations: Standardization, enrichment, customer knowledge• Target definition and associated counts: semantic search, lookalike prospects• Implementation and management with operational teams (briefing, creative/developer team, traffic/routing service, project monitoring)• Campaign activation monitoring: advice, management, and improvements• Activation and campaign review with quantitative analysisMANAGEMENT• Team management (project manager/account manager)• Development and support of their professional development
- DOCAPOSTECUSTOMER RELATIONSHIP MANAGERPUBLISHINGJuly 2017 - January 2022 (4 years and 6 months)Paris, France- Project management- Internal resource management- Coordination of steering committees, quality committees,- Guarantee of service quality and customer satisfaction,- Primary contact for daily client management,- Point of contact for all requests,- Organization and planning of new print and archiving applications,- Identification of new needs,
- HAVASPROJECT MANAGERDIGITAL AND ITMarch 2013 - March 2017 (4 years)Paris, France- Management of incentive and loyalty programs projects (writing specifications, user acceptance testing, deployments...).- Management of internal and external agency resources.- Management of interns and apprentices- Monitoring of project design (client needs, functional specifications, deliverables…).- Monitoring and development of client relationships.- Development of reporting and campaign summaries.- Administrative management of files (quotes, purchase orders, archiving…).- Participation in the development of responses to tenders.
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