Freelancer profile translated to English.

Description

🚀 Senior Digital Marketing & Content Strategy Consultant | AI & Cross-functional UX Expert

Brand Strategy & Process Optimization Specialist (B2B/B2C) – 15+ years of experience

I support international companies in their digital transformation through two levers: innovative AI-powered Content Marketing and optimized User Experience (UX) for internal tools.

My expertise guarantees external brand consistency and internal operational fluidity.

🛠Key Expertise Areas:

Content Marketing & Generative AI: Editorial strategy, SEO writing, and multimedia production (AI video/image/audio).

- **Social Media & Employee Advocacy**: Ambassador programs and organic visibility.

- **UX & Digital Workplace (SharePoint)**: Redesign of collaborative environments, information architecture, and user adoption.

- **Product Marketing & Logistics**: Creating bridges between sales and operations through digital tools.

- **International**: Expertise in French, Belux & Swedish markets.

💡Notable Achievement (Hilti France):

Redesign of the SharePoint ecosystem: Complete UX/UI optimization to improve information access.
Digitalization of Logistics Support: Co-design of an automated ticketing system with Western Europe Logistics teams. Deployment to the national sales force to centralize and streamline 100% of logistical requests.

📈My Added Value:

**Efficiency**: Reduction of internal friction through well-designed collaborative tools.
**Innovation**: Integration of AI into your content workflows for optimized ROI.
**Scalability**: Ability to manage complex projects across different departments and geographic areas.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Swedish
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freelance
Digital Marketing Specialist
CONSULTING AND AUDITS
August 2025 - Today (10 months)
Versailles, France
Digital marketing consultant, content creation, marketing and communication strategy, content management, branding, visual identity creation, employee advocacy, design, internal communication, social media strategy, sound identity creation.
Web Marketing Strategy Content Strategy Visual Identity E-commerce Artificial Intelligence
Hilti
Communication Project Manager
June 2019 - August 2025 (6 years and 2 months)
Paris, France
Developed LinkedIn employee advocacy strategy, boosting engagement by 40% and attracting an extra 10k candidates annually. Executed digital marketing campaigns for Western Europe. Organized nationwide company events, ensuring seamless execution.
Agria
Marketing and Communication Manager
August 2017 - June 2019 (1 year and 10 months)
Métropole du Grand Paris, France
Established Agria France's presence in the French market. Developed a marketing strategy with SEO, digital campaigns, and media partnerships. Managed events and PR to boost brand awareness. Created digital content like blogs, newsletters, and social media. Executed campaigns to enhance acquisition and engagement.

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Master 2 in ICT Law
Université de Versailles Saint-Quentin-en-Yvelines
2011

Lydia B.

Digital Marketing & Content Specialist

About Lydia

🚀 Senior Digital Marketing & Content Strategy Consultant | AI & Cross-functional UX Expert

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