About Lydia
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- Waves LeadChief Executive OfficerTELECOMMUNICATIONSAugust 2022 - Today (3 years and 9 months)At Waves Lead, we understand the crucial importance of prospecting for any company operating in the B2B and B2C sectors. Often perceived as a laborious and neglected task, prospecting remains an essential pillar of business growth.Our goal is to enable every organization to effectively target its ideal audience, by providing qualified leads that perfectly match our clients' specific buyer personas.With Waves Lead, prospecting becomes a fluid and productive process, freeing up companies' time and resources to focus on what they do best: growing their business.
- VisibleeSales Business DevelopmentTECHAugust 2019 - September 2022 (3 years and 1 month)Website conversion rates suck!Less than 3% of visitors fill out forms and become leads.Visiblee identifies the unknown visitors and converts them into clients.Unlike other lead gen solutions, we combine machine learning algorithms to identify anonymous visitors in real time and Big Data to enrich these leads.Our clients spend a huge amount of money to create traffic on their website and with our unique technology, they triple the number of qualified leads coming from the website in less than a month.Our product is a MUST HAVE for every B2B marketer...
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Education
- Master's in Strategy and MarketingESGCICette formation m'a apporté les compétences marketing, commerciales et digitales, qui sont d'ailleurs étroitement liés. Grace à cette formation, j'ai également acquis les compétences suivantes : Analyser le marché, les acteurs et le positionnement d'une l’entreprise ; Elaborer un plan marketing ; Ajuster et mettre en œuvre une stratégie de développement commercial ; Gérer le budget et les actions qui sont attribuées au département marketing ou commercial ; Manager une équipes ; Définir et mettre en œuvre une stratégie de fidélisation et de gestion de la relation client