Freelancer profile translated to English.
Back to original languageAbout Lydia
🚀 Google Ads management of €50M 🚀 Boost your revenue and leads! 📈
Expert in Google Ads, I worked 4 years in Google for hundreds of companies in order to optimize the marketing strategy to drive ROI. Solution finder, I had the chance to work with hundreds of companies and analyse as Expert of Ads product within Google behaviour of dysfonction in accounts. Working with me is an engagement of excellence. We are defining together your objective and I do the magic. Let's work together ?
Google Ads Expert, I worked for 4 years at Google for the UMM and Mid-Market segment, developing the online marketing strategy of my clients in order to achieve return on investment objectives in terms of lead and ROAS. As a Google Ads business expert, I was able to analyze the dysfunctional behaviors of Google Ads accounts and provide technical or strategic solutions. Working with me is a partnership of excellence: We define your objectives together and I take care of the rest. Does that tempt you?
English
Fluent
German
Conversational
Italian
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Google - AlphabetProduct expert managerCONSULTING AND AUDITSOctober 2021 - November 2022 (1 year and 1 month)Lisbonne, PortugalDevelopment of Google ADS account and cross Channel marketing strategy. I managed a multinational team of analysts identifying areas for optimization in the Google ADS Large Account segment.----Team management, markets metrics analysis, coaching, development and PIP in order to reachKPI’s and excellence, managing relation and expectation between internal team of Account managers, Digital marketing strategist and the external Optimization team, daily and weekly performance analysis in WBR, driving performance in order to meet implementation, revenue and deadlines targets
- Vezoa - AgencyAccounts directorCONSULTING AND AUDITSApril 2021 - September 2021 (6 months)Lisbonne, Portugal-Creation and management of the advertising strategy division of the Vezoa marketing agency.-Growth and performance hacking-Team manager of the SEA department-Cross-platform advertising strategy (Google Ads, Facebook Ads, Instagram Ads, Mailchimp, Bing Ads, Linked'In Ads)- Management of revenue objectives in terms of ROAS and Lead on a monthly basis-
- Google - AlphabetTeam Leader & Subject Matter ExpertCONSULTING AND AUDITSJanuary 2021 - March 2021 (3 months)Lisbonne, PortugalManagement of Google ADS revenues for two markets: Switzerland and Germany.After years at Google as an account strategist and product expert, I was able to share my knowledge by intervening in the management of the German-speaking teams that had been newly recruited.- More than €20M in advertising budget managed per quarter.
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Education
- Communication strategyUniversité Bordeaux Montaigne2017Communication des organisations, stratégie de communication et webmarketing, gestion de projets, community management, audit web