About Lydia
French
Native or bilingual
English
Native or bilingual
Experience
- Diwital / Anti-Âge MagazineSocial Media ManagerSOCIAL NETWORKSNovember 2019 - November 2025 (6 years)Paris, FranceI managed a portfolio of over 25 clients with a clear objective: to generate measurable performance. From strategy to execution, I structured action plans focused on growth and acquisition.My photo and video productions generated over 800,000 monthly views, with an average growth of +200 followers per month per account, by optimizing formats, hooks, and engagement mechanics.I also managed Meta Ads campaigns with budgets exceeding €10,000, working on A/B testing, targeting, and continuous optimization to maximize ROI and reduce cost per result.The analysis of KPIs (reach, engagement rate, CPC, conversions) and strategic reporting allowed me to adjust levers in real-time and to incorporate each action into a data-driven, results-oriented logic.
- PARASHOPSocial Media ManagerHEALTH AND WELLNESSApril 2019 - October 2019 (6 months)Île-de-France, FranceHere is a version focused on performance and business impact, in the same tone as the previous one 👇I managed the daily activity of Facebook and Instagram accounts with a structured editorial strategy (one post per day), leading to 50% subscriber growth in six months.I designed and managed paid marketing campaigns (monthly budget of €100), optimizing targeting and formats to maximize visibility and engagement within a controlled budget.I also developed partnerships with influencers like The Ginger Chloé (Chloé Bidault), from identification to negotiation, to increase brand awareness and credibility with new audiences.In parallel, I wrote high-value blog articles (health and beauty tips) to strengthen natural referencing and position the brand as an expert in its market.I contributed to the coherence of the brand's online and offline image through the design of promotional materials in-store (seasonal highlights like Mother's Day) and the implementation of strategic contests aimed at boosting engagement and acquisition.
- TOTEM cpl Conseil et FormationSocial Media ManagerCONSULTING AND AUDITSNovember 2018 - April 2019 (5 months)Île-de-France, FranceI initiated the brand's digital presence by creating and structuring its Facebook and LinkedIn accounts, then ensuring their development through a coherent and visibility-oriented editorial strategy.I managed the website's SEO overhaul to improve organic ranking, increase qualified traffic, and strengthen the company's digital presence on its strategic keywords.I wrote high-value articles to support the content strategy, reinforce brand expertise, and optimize natural referencing.Finally, I designed and produced videos and promotional materials to showcase the company at events and seminars, working on visual impact and messaging to maximize reach and engagement.
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Education
- Community ManagerEcole Webstart2019Community Manager, web
- Bachelor's Degree, English Language and Literature / LettersUniversité Paris Diderot2016Licence, Langue anglaise et littérature / lettres