Lychee Erlinger

I support national and international brands in the design, management, and deployment of tailor-made influence strategies, from strategic recommendation to operational campaign execution.

I am involved in the entire value chain: defining objectives, structuring influence initiatives, managing content production, and coordinating talents and creative teams, with a strong emphasis on brand consistency and performance.

Key responsibilities:

– Definition of 360° influence strategies: objectives, targeting, profile selection, format choices, and strategic recommendations

– Casting, negotiation, and management of talents (influencers and content creators)

– Management of content production: photo & video shoots, UGC, social media content

– Coordination of creative teams and partners, budget and schedule management

– Analysis of campaign performance and reporting (KPI, ROI, insights)

Clients: Lotus, Nana, Demak’Up, Mon Bien Être Récompensé, Nylor

I contributed to the design and deployment of digital and social media strategies for international clients, primarily in the luxury hotel, lifestyle, and corporate sectors.

I worked closely with clients and internal teams to structure social media approaches, coordinate collaborations with influencers, and produce SEO editorial content, ensuring brand positioning consistency and local market specificities.

Key responsibilities:

– Contribution to the development of digital and social media strategies for international brands

– Management of influencer relations and coordination of content collaborations

– Writing and optimization of SEO-focused editorial content

– Coordination of client projects in the hotel, fashion, legal, and lifestyle sectors

– Interface between clients, creative teams, and internal teams in a multicultural context

Clients: Sirru Fen Fushi – Fairmont Hotel, Nai Harn Hotel, Wa Ale Resort, Wichuda, Mahanakorn Partners Group

As a project manager at the Ykone agency, I managed international influence campaigns for prestigious brands in the luxury, beauty, and lifestyle sectors.

I was responsible for overall project management, from strategic recommendation to operational coordination, including casting, content production, client relations, and performance monitoring.

Main missions:

- Development of tailor-made strategic recommendations based on brand objectives

- Selection, negotiation, and management of influencers and content creators (international casting)

- Coordination of content production: shoots, videos, social media activations

- Daily interface with clients, talents, and internal teams (Art Directors, Planners, Production, Data)

- Campaign monitoring and results analysis (reporting, KPIs, ROI)

- Writing articles for Ykone Intel

Clients: Nespresso, Armani Beauty, Chopard, Biotherm, Martell, Visit Abu Dhabi...