Freelancer profile translated to English.

Description

Hello everyone! 😊

Passionate about new technologies, I launched my freelance business to support companies in their marketing strategy with the implementation of:

- Lead acquisition strategy

- SEO referencing

- Paid search (SEA).

Looking forward to discussing your project with you 😇

Languages

French
Native or bilingual
English
Fluent
Chinese
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Innovorder
Growth Manager 🚀
SOFTWARE PUBLISHING
September 2021 - December 2025 (4 years and 3 months)
Paris, France
Innovorder, an all-in-one management solution for fast-food and collective catering managers! 🍲
SEO Strategy SEA Social Ads Acquisition Strategy Generative AI
Mailjet
Acquisition Marketing Manager 📩
SOFTWARE PUBLISHING
June 2019 - May 2022 (2 years and 11 months)
Paris, France
https://www.mailjet.com/

Develop, implement, and evaluate SEO & SEM strategies
- Work with the development team to ensure SEO best practices are correctly integrated
- Collaborate with editorial and marketing teams to drive SEO efforts in content planning and creation
- Analyze, monitor, implement, and track changes on Mailjet's website to improve search engine visibility
- Perform keyword research, discovery, expansion, and optimization through testing (A/B and A/X tests) of ad examples, landing pages, targeted bids, negative keywords, etc.
- Competitive intelligence: stay updated on new advancements in marketing search tools, acquisition tools and techniques, and keyword selection
- Identify and report key performance indicators and optimization opportunities weekly
Manage the annual budget and optimize SEA and Social Ads campaigns.
- Automate tasks using various tools.
- Traffic management
SEA SEO Growth Marketing Google Analytics Screaming Frog
Socialshaker
Acquisition Manager 🪄
SOFTWARE PUBLISHING
October 2017 - October 2019 (2 years)
Paris, France
SEA - SEO: +500 new clients.
- Prepare various wording and visual elements for campaigns
- Manage, oversee, and configure SEA campaigns (Facebook, Google Ads)
- Optimize campaign tracking (Pixels, HTML tags...)

- Keyword strategy and website visibility improvement
- SEO monitoring and optimization of website content + blog (metas, descriptions, CTAs...)
- Technical SEO: Google Search Console, Redirection, backlinks, errors, duplicate content correction, spam filtering, etc..

Growth hacking
- Scrape data and automate processes to save time in data exports
- Create custom audience files by collecting data

Lead generation:
- Qualified lead generation tool: Real-time identification & evaluation of the B2B audience on the site
- Cross-reference collected data with the internal database
- Compile a file for the sales team for lead processing

Analytics
- Audience and acquisition analysis with measurement tools: Google Analytics, Amplitude, Segment, Baremetrics
- Weekly monitoring of online and offline actions related to customer (and prospect) acquisition

Communication: Trello, Slack
Amplitude Segment SEO SEA Google Search Console