Mehdi Benyacine

Creation and management of the Data department at Junto, I was responsible for the following tasks: Sales - Receiving leads, needs assessment calls, and commercial proposals to incoming clients - Quote creation and contract signing - Client follow-up - Upsell management - Client portfolio management - Responses to tenders Projects: - Kick-off calls, project scoping, follow-up, and project delivery - Agile management if needed (Confluence, Notion) - Coordinating the project between different stakeholders (developers, data scientists, client, etc.) Operational: - Tracking, Analytics, GDPR Audit - GA4 Migration - Datalayer Mapping - Tagging Plan Integration - CMP Integration - Troubleshooting - Dashboard Creation - Analysis/Insights - Conversion API (enhanced conversions, Fb CAPI) - Server-side tracking installation - Media and Analytics Recommendations

Cascading strategy down to agencies Managing and coordinating media campaigns Collecting, validating, and automating data Presenting performance through data visualization tools Managing tags via the TMS Optimizing tag implementation (page/tag load times, variable calls, etc.) Finding insights and sharing them with agencies Managing audience creation via Liveramp and Google Analytics Data structuring via BigQuery (creating joins to cross-reference data from different platforms)