Freelancer profile translated to English.
Back to original languageAbout Lutz
Senior Communication Designer (Degree) | 360° Brand Management & WordPress Expert
“Design is good when it makes complexity invisible.”
With over 25 years of experience as a freelance Diplom-Kommunikationsdesigner, I transform complex B2B topics into clear, visual messages. My approach is **pragmatic, consistent, and focused on the essentials**.
Your Full-Service Partner for Design & Web:
Holistic Branding:From logo development and corporate identity to final artwork and print management.
One-Stop WordPress Solutions:I don't just design, I build your website – including SEO setup, technical maintenance, and hosting management.
Agency Quality Without Overhead:You benefit from decades of expertise and direct communication without any "telephone game."
I get excited about simplicity. I work on complex issues until the essential becomes visible and the crucial becomes understandable. I never lose sight of one goal: yours.
German
Native or bilingual
Can work on-site
Mülheim (Ruhr) (up to 50km)
Experience
- Dr. BRANDENBURG Gruppe, DüsseldorfHolistic Corporate Design, Web Relaunch & SEO Strategy for Auditing FirmsCONSULTING AND AUDITSDecember 2024 - February 2026 (1 year and 2 months)Düsseldorf, GermanyConcept, development, and complete implementation of the external presentation for four companies. The Dr. BRANDENBURG Group unites four specialized tax consulting and auditing firms at four locations in Germany.
- Logo Design & Typography
- Style Guide Creation
- Conception & UX Design
- Technical implementation with WordPress
- On-page SEO & Performance Optimization
- Print management
Complete redesign of the digital identity. Transition from the outdated structure to a modern, responsive WordPress system. - TechnoPhysik Group, EssenCorporate Design for the Companies TechnoPhysik Eng. and WD-TechnikCIVIL ENGINEERINGNovember 2007 - Today (18 years and 9 months)Essen, GermanyIndustry: Heat Technology and Fire ProtectionTechnoPhysik Engineering GmbH:Development of a consistent corporate identity, from the logo to the website and business cards.
- Logo Design & Typography
- PPP / Keynote, Management Presentations
- Production supervision and print management
- Internet presence, SEO, maintenance
WD-Technik GmbH:Development of a consistent corporate identity, from the logo to the website and business cards.- Logo Design & Typography
- Packaging Design
- Production supervision and print management
- Internet presence, SEO, maintenance
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Education
- Diplom Communication DesignerUniversity of Applied Sciences Essen1996„Design Works“ – Gestaltung und Programmierung einer elektronischen Galerie mit Anbindung an das WorldWideWeb.