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Luna VaunaLV

Luna Vauna

Product Manager

€230/day
Bordeaux, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Luna

Packaging & Brand Launch Project Manager – Specialist in wines, gourmet products, and artisanal brands

Marketing Product Manager for 7 years in the wine industry, I now support my clients in the development of their packaging projects, brand identities, and product launches.

✅ My expertise:

End-to-end project management (from idea to market launch)

Creation of packaging briefs, storytelling & brand platform

Coordination of service providers (designers, printers, agencies, freelancers)

Advice on product launch structuring (planning, priorities, backward planning)

I offer my organizational skills, my structured creativity, and my branding eye to help entrepreneurs professionalize their image while maintaining their authenticity.

✅ Preferred sectors:

Wines & spirits

Premium / artisanal food products

Cosmetics / well-being

Projects led by women or passionate creators

✅ What I offer:

- Brand launch support

- Packaging project creation and management

- Product or range project structuring

- 1:1 coaching or group workshops for entrepreneurs

- Advice on packaging sourcing, price negotiation & printing

I am available for one-off assignments, regular follow-up, or targeted consulting, autonomously or in collaboration with your teams.

📍Based in Bordeaux – Available for remote work / video calls.
  • French

    Native or bilingual

Can work on-site
Bordeaux (up to 50km)

Experience

  • Castel
    Product Manager
    RESTAURANTS AND FOOD SERVICE
    January 2022 - Today (4 years and 5 months)
    Bordeaux, France
    • Managed a portfolio of over 300 own-brand and private-label references.
    • Developed and implemented annual marketing plans.
    • Coordinated and executed marketing actions within a defined strategy for my store portfolio. (Product life cycle)
    • Market analysis (Panels, Competitive intelligence, Customer feedback)
    • Recommended range evolution (extension, product re-lifting, new formats..)
    • 360° Marketing:
    • Organized and prepared Market Reviews and Innovation Reviews.
    • Managed cross-functional operational & strategic projects in collaboration with the purchasing team.
    • Led R&D projects in a team of three with sales and oenologist.
    • Budget management
    • Managed a product manager assistant (permanent contract) & an intern.
    Agile Project Management Budget Management Market Research
  • Castel
    Assistant Product Manager - Mass Market & HRI
    RESTAURANTS AND FOOD SERVICE
    January 2021 - January 2022 (1 year)
    Bordeaux, France
    • Managed a portfolio of approximately 200 own-brand and private-label references in partnership with the Product Manager.
    • Market analysis (Panels, Competitive intelligence, Customer feedback)
    • Recommended range evolution (extension, product re-lifting, new formats..)
    • Organized and participated in Market Reviews and Innovation Reviews.
    • Adhered to client briefs for the development of packaging for various brands.
  • CASTEL
    Sales Assistant - Mass Market & HRI
    RETAIL (LARGE RETAILERS)
    January 2018 - January 2021 (3 years)
    Bordeaux, France
    • Managed and followed up with Key Account clients in Mass Market & HRI and wine shops.
    • Coordinated client needs with the company's various internal departments.
    • Monitored sales files (pricing, logistics, and statistical data).
    • Prepared client meetings for brand directors.
    • Monitored promotional budgets.

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Education

  • Master Marketing &
    Société Castel Frères
    Master Marketing &
  • Bachelor's Degree in Commercial Development & Marketing
    Société Castel Frères
    Licence Développemnt Commercial & Marketing

Skill set

Categories