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Loubna Q.LQ

Loubna Q.

Mark Digitale/ Change Manager🤳

€350/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Loubna

👀🔥 ATTENTION 🔥👀
I ADVISE YOU TO READ MY PROFILE, YOU WOULD MISS OUT
IT WOULD BE A SHAME


.. Now that I have your attention...

Hello everyone,

After studies in cultural policies, I worked for 4 years as a business developer (sedentary) in various companies, both as an independent and as an employee.


I joined a French fintech company in the finance sector as a B2B advisor, and then quickly moved into a process owner role for France. Following this successful experience, I took on a Change Management position in an international department. At the same time, I was entrusted with the responsibility of trade marketing for the same department (updating and creating content on the LCMS and managing the LMS).


Currently studying for an MBA Chief Digital Officer, in order to obtain an expert certification in digital strategy, in areas as you may have noticed above, where I had both the opportunity and the occasion to train myself as a self-taught.


Thus, my eclectic background allows you to see my agility on projects that will be entrusted to me. But also the fact that I am comfortable in both an operational and managerial role. Comfortable in a role with a Business scope as well as in a Project Manager role.

Available to discuss with you the development of strategies, process improvement, or even more operational aspects (both Sales and Marketing).

See you soon

  • French

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Incitu
    Project Manager
    EDUCATION AND E-LEARNING
    August 2024 - June 2025 (10 months)
    Paris, France
    Responsible for implementing the Salesforce CRM:
    Operational part:
    • Analysis, prioritization and sending of data to sales representatives, addition of new qualified leads
    Project part:
    • Analysis of business needs and writing of CRM requirements
    • Creation of reports and dashboards on the tool for better visibility
    Results:
    • CRM optimization (in direct collaboration with developers)
    • Automation of lead import and integration with sales tools (Kaspr, Linked In Sales Navigator, Get Quanty, Salesforce)
    • Analysis of 200 leads per month
    • Addition of 50 qualified leads per month
    • Creation of steering reports and reliable data (KPIs were declarative before the implementation of these reports)
    • Development of CRM operating procedures and business processes (in the sales sector)
  • Cabinet Kouamou Capital
    Project Manager
    PRIVATE EQUITY
    July 2024 - April 2025 (9 months)
    Paris, France
    My job was to implement a change in customer onboarding and to conduct market analysis and strategic implementation for the onboarding of the North African market (Morocco, Algeria, Tunisia).

    Responsible for developing an onboarding process for a financial investment firm and marketing for the North African market:
    • Creation of customer onboarding and onboarding process
    • Development of a process on the HubSpot CRM tool
    • Launch of the strategy for the North African market
    Results:
    • Creation of onboarding webinars and specific webinars to facilitate a clear customer process
    • Market study for North Africa (Morocco, Algeria, Tunisia): analysis and development of targeted marketing strategies
    • 60% optimization of onboarding. In absolute terms, 6 out of 10 people were the right profiles thanks to the implementation of webinars.
    Change Management Business Development Business Strategy Process Optimization
  • BNP Paribas
    Project Officer
    BANKING AND INSURANCE
    July 2020 - Today (5 years and 10 months)
    I am a process owner and I handle change management in a fintech bank affiliated with BNP.

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Education

  • Performing Arts
    Paris 8
    2019
    Fonctionnement des Institutions culturels et europeens
  • MBA Chief Digital Officer
    ESG
    Démarche de veille sur les innovations digitales Conception d'une solution digitale adaptée et pertinente Réalisation, mise en oeuvre et pilotage d'une solution digitale Conception et déploiement d'une campagne d'acquisition sur le web Optimisation des performances de vente et de la relation client sur le web Diagnostic de l'entreprise en matière de digitalisation, identification et analyse des besoins

Skill set (17)

Categories