About Loubna
French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Experience
- IncituProject ManagerEDUCATION AND E-LEARNINGAugust 2024 - June 2025 (10 months)Paris, FranceResponsible for implementing the Salesforce CRM:Operational part:• Analysis, prioritization and sending of data to sales representatives, addition of new qualified leadsProject part:• Analysis of business needs and writing of CRM requirements• Creation of reports and dashboards on the tool for better visibilityResults:• CRM optimization (in direct collaboration with developers)• Automation of lead import and integration with sales tools (Kaspr, Linked In Sales Navigator, Get Quanty, Salesforce)• Analysis of 200 leads per month• Addition of 50 qualified leads per month• Creation of steering reports and reliable data (KPIs were declarative before the implementation of these reports)• Development of CRM operating procedures and business processes (in the sales sector)
- Cabinet Kouamou CapitalProject ManagerPRIVATE EQUITYJuly 2024 - April 2025 (9 months)Paris, FranceMy job was to implement a change in customer onboarding and to conduct market analysis and strategic implementation for the onboarding of the North African market (Morocco, Algeria, Tunisia).Responsible for developing an onboarding process for a financial investment firm and marketing for the North African market:• Creation of customer onboarding and onboarding process• Development of a process on the HubSpot CRM tool• Launch of the strategy for the North African marketResults:• Creation of onboarding webinars and specific webinars to facilitate a clear customer process• Market study for North Africa (Morocco, Algeria, Tunisia): analysis and development of targeted marketing strategies• 60% optimization of onboarding. In absolute terms, 6 out of 10 people were the right profiles thanks to the implementation of webinars.
- BNP ParibasProject OfficerBANKING AND INSURANCEJuly 2020 - Today (5 years and 10 months)I am a process owner and I handle change management in a fintech bank affiliated with BNP.
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Education
- Performing ArtsParis 82019Fonctionnement des Institutions culturels et europeens
- MBA Chief Digital OfficerESGDémarche de veille sur les innovations digitales Conception d'une solution digitale adaptée et pertinente Réalisation, mise en oeuvre et pilotage d'une solution digitale Conception et déploiement d'une campagne d'acquisition sur le web Optimisation des performances de vente et de la relation client sur le web Diagnostic de l'entreprise en matière de digitalisation, identification et analyse des besoins