Lu Martinets

Led end-to-end video and motion design production for high-impact campaigns across politi cal, commercial, and social sectors. Acted as a multi disciplinary creative person — combin ing roles of director, motion designer, editor, mentor, and DOP (director of photography) — to deliver emotionally compelling, visually refined content from concept to final delivery. Worked both independently and as part of a team on complex projects, earning the trust of senior management as the agency's go-to person for high-pressure assignments that demanded quick turnaround, strong storytel ling, and visual creativity. Provided full-cycle production: ideation, storytelling , directing remotely and on shoots (incl. international politica l forums), editing, motion design, color correction. Consiste ntly elevated video strategy by ali gning creative vision with business objectives and platform-specific impact. Led a team of motion designers and editors on short term project, providing creative direction, technical feedback, and mentorship with a focus on deep storytel emotional impact to raise the and quality of all video outputs. Recruited and technically motion

Lead creative video and motion design production for Polar, a global sports technology brand, operating across Spain, Finland, and the U.S. Worked end-to-end on content creation — from ideation, concept development, and production logistics to final editing, motion design, and delivery — ensuring creative execution on tight schedules. Acted as a autonomous producer, and motion designer, delivering campaigns and saved the company money in outsourced production costs.




Owned full-cycle production for an international campaign in Spain — produced and shot photo and video content on location, scouted models, and oversaw all logistics and made post-production.




Delivered high-level motion design and edit work for global product presentations, including tech visualization sequences and animated content for product launches.





Led art direction and conceptual planning for a U.S.-based campaign (New York), shaping creative vision remotely.

During the first year of the program, I was a student, and based on my skil ls and knowledge in video production, I was recommended as a co facilitator for the fol lowing year. On the first year, my team won a funding grant for a short documentary. As a result, I directed, shot, and edited a documentary about the LGBTQ+ community in Azerbaijan, showcasing my ability to lead both educational initiatives and impactful video projects. As a I led a diverse group of students (ages 18–55), guiding them to develop society-oriented video projects under my mentorship. Upon completing the program, these students returned to their home countries, applying their new skills in NGOs and creating impactful video content.