Freelancer profile translated to English.
Back to original languageAbout Luma
I am Sofía Aguayo, a designer and marketer with experience in branding, digital marketing, and content creation.
I currently lead Luma Lab, a creative studio where I help brands and businesses build a strong identity and a marketing strategy that connects and converts.
I specialize in:
• Branding and visual identity
• Social media and content
• Marketing for SMEs and personal brands
• Graphic design and creative support
I seek to collaborate with brands that want to grow strategically and creatively.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceFOUNDER LUMA LAB | Creative StudioSeptember 2020 - Today (5 years and 11 months)Branding and visual identity. Graphic design. Social media strategy and management. Content creation (Reels, TikTok, UGC). Digital marketing. Web and online presence.
- FreelanceUGC CREATOROctober 2024 - Today (1 year and 10 months)Comprehensive production of UGC videos for brands' social media (scripting, recording, and editing).
- AMIR by HealthcademiaPRODUCT MARKETINGSeptember 2025 - November 2025 (2 months)Madrid, SpainManagement of digital marketing campaigns (Meta Ads, email marketing). Creation of visual content (designs, videos). Planning and execution of promotional events at universities across Spain. Website maintenance and updates. Analysis of metrics and performance reports.
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Education
- SOCIAL MEDIA AND MARKETINGFundación Canaria ICSE2024REDES SOCIALES Y MARKETING"
- Master in Direction and Production of Fiction SeriesUniversidad de Nebrija, Madrid2022