Freelancer profile translated to English.

Description

✅ 9 years of experience in data & analytics

✅ Specializing in sales and marketing data

✅ Definition of KPIs, audit/prioritization of dashboards, and marketing taxonomy

✅ Migration projects (US→EU, legacy→cloud) with a focus on compliance & adoption

✅ Proven results: 200 → 7 dashboards; –30% reporting time; 3 major migration projects successfully completed (US → EU, Excel → Tableau, SAS → AWS)

✅ Teacher in data & project management at an engineering school (ECAM) - pedagogy, simplification

Why hire me?

→ You have too many KPIs and feel lost.

→ You maintain dozens (even hundreds) of underutilized dashboards.

→ Your campaigns are difficult to analyze (inconsistent naming).

→ You need to migrate data (EU residency, tool change, governance) without losing history and without resistance to change.

I work with clients of all sizes (Startups, VSEs, SMEs, Large Corporations).

🙋🏻‍♀️They trusted me: Business&Decision, Belfius, Dentsu Aegis, DDS, Euractiv, Estée Lauder, ICHEC-ECAM, ING, Immoweb, Immowelt, iProspect, VOO, Se Loger

My skills:

📊 KPI Definition / Management

We start with the business: objectives, decisions to be made, end-users
Selection of KPIs that drive progress (10 max) + clear calculation rules
Simple follow-up rituals (monthly/quarterly) & ready-to-use reporting templates

📈 Dashboard Audit & Prioritization (Tableau / Power BI / Salesforce)

Usage analysis & rationalization from 200 → 10 key dashboards
Best practice recommendations (structure, filters) for your BI/design teams
Adoption plan: who uses what, when, and why (focus on decisions)

🏷️ Marketing Taxonomy (Naming Convention)

Multi-channel naming rules (UTM, platforms, campaigns)
Implementation playbook + examples & checklist
Automation of checks to avoid errors and duplicates

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Bulgarian
Native or bilingual
Dutch
Conversational

Workplace preferences

Remote only

Primarily works remotely

Haute École ICHEC - ECAM - ISFSC
Data Teacher | Project Management
EDUCATION AND E-LEARNING
September 2023 - Today (2 years and 11 months)
Bruxelles, Belgium
Courses : Data Structures (business analysts) & IT Project Management (engineers).
Business Focus : choosing KPIs that drive progress, critical dashboard reading, data analysis best practices.
Material Design : guides, templates (KPIs, reviews), dashboard usage playbooks.
Active Pedagogy : real-world cases, workshops, project-based assessments, simplification
Supervision : internship supervision (2 years), thesis supervision (TFE)
KPI Data Analysis Project Management Team Coordination IT Project Management
IMMOWEB
Sales Analyst
REAL ESTATE
July 2020 - June 2024 (3 years and 11 months)
Bruxelles, Belgium
Dedicated Sales Analyst : definition, validation, and distribution of all sales dashboards & figures
Creation of the 1st Sales Dashboard (Tableau) used by sales teams and C-level
Pricing Strategy : analyses, scenarios, data-driven recommendations
Definition/Clarification of Sales KPIs + shared data dictionary
SAS → AWS Migration (admails) : mapping, historical data recovery, testing & compliance
Excel → Tableau Migration: Tableau Server organization, structure, permissions, publication, onboarding
Training & Adoption : user onboarding, FR/EN sessions
Agile Management : ceremony facilitation, multi-team coordination
KPI Data Migration Pricing Strategy Requirements Definition Objective Setting
iProspect/DDS (Dentsu Aegis Network)
Data Analyst
PRESS AND MEDIA
October 2017 - July 2020 (2 years and 9 months)
Bruxelles, Belgium
Design and deployment of the 1st marketing taxonomy / naming convention : → –30% reporting time for 4 teams.
Implementation Playbook : standardized examples, templates, team support.
Redesign of ING marketing dashboards : from 200 → 7 key dashboards.
Multi-country deployment (1 → 7 countries) + training of local teams.
KPI Scoping : objectives, calculation rules, owners, review frequency.
Dashboard Audit & Prioritization : removal of underused reports, focus on decision-making.
Team lead of a data analyst team : quality, deadlines, deliverable standardization.
Taxonomy Data Strategy Team Coordination KPI Dashboards Technical Project Management

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Certified Coach (2-year training)
BAO Elan Vital
2025
Master in Business Management
ICHEC Brussels Management School
2016
Master en Gestion d'Entreprise

Check out Luleta's education

Data Analyst

Digital Project Manager

Luleta Shabani

Senior Data Project Manager | Migration & KPI | BI

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