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Lula M.LM

Lula M.

Comm, Branding & Digital – Impact Creator 🚀

€580/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lula

Is your communication going in circles? Let's talk!

You have a brand, a project, a vision, but...
❌ Does your visual identity not reflect your ambition?
👉 I help you create a strong and distinctive brand image.

❌ Is your website not up to par or non-existent?
👉 I design modern mockups on Figma and work with experienced developers to deliver a fluid, intuitive, and high-performing site.

❌ Are your social networks time-consuming and ineffective?
👉 I take care of your content, visuals, and strategy to boost your engagement.

❌ Are your online ads not converting?
👉 I analyze and optimize your visuals and messages to capture attention and maximize your return on investment.

❌ Do you lack time or communication skills?
👉 I manage your projects from A to Z and provide you with solutions tailored to your needs.

I support brands in managing their communication, creating impactful visual universes, designing high-performing websites, and managing their digital presence.

💡 Why work with me?
With 8 years of experience in 360° communication, design, and event management, I now help you transform your ideas into concrete and effective solutions.

📌 My expertise:
✅ Strategy & Positioning: Audit, consulting, and definition of your brand image
✅ Design & Branding: Creation of visual identities, brand books, sales presentations
✅ Webdesign & Development: Figma mockups, Webflow sites
✅ Social Media & Community Management: Engaging content, social media management
✅ Advertising Creation: Impactful visuals for Facebook Ads, Instagram Ads, Google Ads

🧐 Still hesitating?
Discover my work and let's schedule a discovery call to find the best strategy together to meet your needs! 🚀
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

  • Japanese

    Basic

Remote only
Primarily works remotely

Experience

  • Groupe ELBA
    Communication Manager
    LUXURY GOODS
    January 2019 - September 2021 (2 years and 8 months)
    Sartrouville, France
    Development and implementation of the 360° communication strategy:

    EXTERNAL COMMUNICATION:
    - Launch and deployment of a new graphic charter
    - Creation of the new website (design, content, launch, updates, SEO management...)
    - Community management (+413% followers on LinkedIn, +263% on Instagram, +39% on Facebook)
    - Management of production teams (shooting/filming)
    - Managing relationships with journalists and the PR agency
    - Organizing various strategic retail events
    - Creation and updating of Group presentations and other prospecting tools
    - Creation and production of client greeting cards
    - Building client newsletters
    - Monitoring and recommendations on new communication tools

    INTERNAL COMMUNICATION:
    - Organization of various events (including an international seminar for 200 employees)
    - Writing and distribution of Group communications
    - Building internal newsletters and press reviews
    - Launch of an intranet (back-office management, content writing, training, and launch)
    - Production and management of merchandise stock

    CSR COMMUNICATION:
    - Organization of internal events to raise employee awareness
    - Creation and running of a CSR committee
    - Design of internal & external communication materials highlighting commitments

    OPERATIONAL:
    - Sourcing and managing service providers
    - Content production (writing/layout) across all identified channels
    - Ensuring a link between the different Group entities and ensuring the integration of new structures
    - Writing reports for management
    - Managing the communication budget and invoicing expenses
    Communication strategy 360° Communication Digital communication Communication Internal and external communication Event management Community management Project management Social media Emailing Editorial planning Photo retouching Budget management
  • SociĂ©tĂ© GĂ©nĂ©rale
    Internal Communication Officer
    BANKING AND INSURANCE
    January 2018 - July 2018 (7 months)
    Paris, France
    Animation of the communication department and project management:

    - Management of the intranet for communicators: definition of the editorial line, creation of banners, article writing, etc.
    - Community management on the company's social network: writing and publishing content, suggesting improvements
    - Creation of the graphic charter for strategic presentation materials for General Management
    - Management of the onboarding program for new employees: nominations, event invitations, creation of the department's presentation book, etc.
    - Organization of events for communicators in France and internationally: annual seminar and various conferences
    - Management of the internal conversational chatbot: analysis of feedback and satisfaction indicators, integration of new knowledge
    - Management of communicator lists
    Community management Digital communication Internal communication Communication Visual communication Content creation Web writing Article writing Event management
  • Omnicom Media Group
    Junior Project Manager @TRO Paris
    PRESS AND MEDIA
    October 2016 - March 2017 (6 months)
    Boulogne-Billancourt, France
    SALES MANAGEMENT:
    - Brief taking
    - Writing commercial proposals
    - Benchmarking & competitive intelligence

    MEETIC CLIENT MANAGEMENT:
    - Organization of events throughout France
    - Client relations
    - Negotiation with service providers
    - Recruitment and training of hostesses
    - Team coordination
    - Writing invitations
    - Reporting and feedback analysis
    Project management Event management customer relations Team coordination Writing Reporting Sales management

Recommendations

CD
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Clemence Dehaene and 1 other person have recommended Lula

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Education

  • Applied Foreign Languages
    University of Lille
    2015
    Anglais - Allemand
  • Master's in Management - Marketing & Communication
    CY Cergy Paris University
    2018

Skill set (52)

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