Freelancer profile translated to English.

Description

Yellowords is the writing company of Luk van Geel, experienced brand builder, content creator, and copywriter. Luk began his career as an editor and screenwriter in the early 90s, just as commercial television was born in Belgium and creative content began its rapid rise. His interest soon evolved to copywriting and brand communication, with various assignments for renowned communication agencies in Antwerp and Brussels.

As a strategic and creative copywriter, Luk contributes to the creation of brand names, identities, and campaigns. He also provides concepts and texts for a wide range of communication projects, such as brochures, websites, magazines, digital content, etc.

Depending on the nature and requirements of the assignment, Luk surrounds himself with carefully chosen fellow copywriters, translators, art directors, and graphic designers.

Languages

Dutch
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

Antwerpen (up to 50km)

marrow.be
Co-founder & co-managing partner
October 2014 - Today (11 years and 8 months)
Marrow is a Belgian branding agency with an international clientele. We imagine, create and manage brands inspired by tomorrow. Our strategic and creative branding and communication services have helped businesses (TOMRA, INVE Aquaculture, Agrifirm, Helder, Heylen Ceramics) and non-profit customers (DDS, BeFUS, Pimento, Willebroek, Puurs-Sint Amands, Kasterlee) alike.
Yellowords
Freelance copywriter/owner
February 2004 - Today (22 years and 4 months)
2920 Kalmthout, Belgium
Concept & copywriting for various communication projects. Agencies i.a.: Act, Anthem, Dallas, Duval Guillaume, Famous, Isobar, LUON, Mia, Navajo BBDO, Punta Linea, RCA, Seven, Smart Communications, Sprengers, These Days, Variety, Yack Clients i.a. : American Express, Bacardi, Belgacom, BNP Paribas Fortis, Coca Cola, Danone, Electrabel, Eneco, Ford, Hessenatie, Hyundai, Jaguar, J&B, Jupiler, Katoen Natie, Knorr, Land Rover, LU, M&M's, Microsoft, Miele, Nuon, Nutricia, OVAM, Pernod Ricard, Seat, Sheba, Smirnoff, Suzuki, Telenet, UPS Europe, VT4, Yamaha, ...
ACT Agency
Copywriter
January 2013 - June 2014 (1 year and 5 months)
Temporary in-house position: strategic & creative content development and copywriting for branding and communication projects.