Freelancer profile translated to English.
Back to original languageAbout Luka
I am Luka Svonja, a Brand Designer from Frankfurt, specializing in Branding, Visual Identity, Print and Digital, Social Media Assets, Print Pre-press, and Vehicle Wrap Design.
I help start-ups and companies become visible and distinctive – through individual branding, visual identity, Gen-Z design, corporate identity, and custom vehicle wraps.
As a Brand Designer from Frankfurt, I develop clear aesthetic brand appearances, strong corporate identities, and designs that not only look good but also show attitude and build trust.
My studio is in Offenbach, my head is usually already on the next concept. Write to me. I look forward to it.
The Services at a Glance:
BRANDING
– Corporate Identity (your complete visual appearance)
– Logo Design (a symbol that lasts)
– Color Palette & Typography (the language of colors & fonts)
– Brand Guidelines (everything that keeps your brand consistent)
– Packaging Design (products that already perform on the shelf)
– Icon Design & Illustrations in Corporate Style
– Image Language & Photo Concept (what your brand visually tells)
– Motion Design (bringing your brand to life)
DIGITAL
– Web Design & Development (sites that make an impression)
– UI/UX Design (easy to understand and use content)
– Responsive Design (usable on any device)
– Landing Pages & Conversion Design (optimized for results)
– Business Card Design (your first impression that lasts)
– Business Stationery Design (letterhead, invoices, everything in CI)
– Vehicle Wrap Design (partial wrap design, full wrap design, car lettering design)
– Promotional Material & Packaging (everything that carries your brand)
– Catalog & Brochure Design (your products stylishly packaged)
– Trade Fair Appearances (roll-ups, banners, trade fair stands)
– Editorial Design (magazines, annual reports, books)
– Posters & Outdoor Advertising (make a big impact)
German
Native or bilingual
English
Fluent
Serbian
Native or bilingual
Croatian
Native or bilingual
Remote only
Primarily works remotely
Experience
- luka-svonja.de | Svonja StudioBrand Designer | Digital & Print DesignARTS AND CRAFTSJanuary 2022 - Today (4 years and 5 months)63 Offenbach, GermanyConcept and implementation of holistic brand appearances – from strategic brand development to the visual elaboration of CI. Design of digital and print materials such as websites, presentations, business stationery, social media guides, and packaging. Consulting clients on brand positioning, target audience approach, and communication style – with the goal of making brand values visible and tangible. Presentation of results in clearly structured brand appearances – from vision to concrete design.
- Orange Monkey AdvertisingJunior Art DirectorMay 2025 - August 2025 (3 months)Frankfurt, GermanyDesign and implementation of diverse campaign assets – from key visuals to displays, wobblers, posters, and flyers to complete trade fair architectures. Every touchpoint is an opportunity for me to make a brand visible and give it the appearance it deserves.I combine creative conception with precise execution. Whether it's a new event campaign, a trade fair appearance, or a cross-media promotion – my goal is to create brand appearances that are clear, high-quality, and to the point. Visually strong, strategically sound, and designed to be remembered.My focus: no overloaded frills, but design that shows attitude. Structures that provide orientation. Design that has character. This is how appearances are created that not only have a short-term impact but also leave a lasting impression.
- Brand FACTORY® GmbHApprentice Media Designer Digital and Print, specializing in Design and TechnologySeptember 2022 - January 2025 (2 years and 5 months)63 Offenbach, GermanyI started my apprenticeship as a Media Designer for Digital and Print with a focus on digital at an advertising agency, completed it in a shortened period, and successfully graduated in January.Despite the digital focus, my practical work equally emphasized print and digital projects – from social media designs to catalogs, packaging, and flyers, to trade fair appearances and complete brand identities. I have implemented diverse corporate identities, including for brands like Pepsi, AvD, Carlsberg, Rotkäppchen Mumm, and Spielbank Bad Homburg.I was able to deepen my skills in layout, typography, brand development, and visual communication. I learned to bring complex design concepts to the point, both strategically and creatively – always with an eye on brand values, target audiences, and impact.In addition, I gained valuable insights into agency processes, sharpened my own design style, and experienced how important a strong team spirit is for good design and smooth project workflows. Today, I bring this mix of creativity, structure, and practical relevance to my own projects – from branding and campaigns to custom vehicle and trade fair designs.
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Education
- Media Designer, Art Director, Brand DesignerBrand Factory GmbH2022Meine Ausbildung zum Mediengestalter Digital und Print mit Schwerpunkt Digital habe ich in einer Werbeagentur begonnen, verkürzt und im Januar erfolgreich abgeschlossen. Trotz des digitalen Schwerpunkts lag mein Fokus in der Praxis gleichermaßen auf Print- und Digitalprojekten – von Social Media Designs über Kataloge, Verpackungen und Flyer bis hin zu Messeauftritten und kompletten Markenauftritten. Ich habe vielseitige Corporate Identities umgesetzt, unter anderem für Marken wie Pepsi, AvD, Carlsberg, Rotkäppchen Mumm oder die Spielbank Bad Homburg. Dabei konnte ich meine Fähigkeiten in Layout, Typografie, Markenentwicklung und visueller Kommunikation vertiefen. Ich habe gelernt, komplexe Designkonzepte sowohl strategisch als auch gestalterisch auf den Punkt zu bringen – immer mit Blick auf Markenwerte, Zielgruppen und Wirkung. Zusätzlich habe ich wertvolle Einblicke in Agenturprozesse gesammelt, meinen eigenen Designstil geschärft und erfahren, wie wichtig ein starkes Teamgefühl für gute Gestaltung und reibungslose Projektabläufe ist. Heute bringe ich diese Mischung aus Kreativität, Struktur und Praxisnähe in meine eigenen Projekte ein – vom Branding über Kampagnen bis hin zu individuellen Fahrzeug- und Messe-Designs.