Luiz Felipe Araujo

Led the creation of +200 graphic assets for TV programming, live events, and multi-platform campaigns using Adobe Creative Suite and Figma. Developed complete visual identity systems for +15 annual events, including style guides and cross-media applications. Implemented reusable templates for social media that increased organic engagement by 35% in 6 months. Managed end-to-end projects collaborating with production, marketing, and broadcast teams under critical 24-48 hour deadlines.

Integrated AI tools (Midjourney, Adobe Firefly) into the creative workflow to accelerate visual concept generation and advanced image manipulation, reducing production times without compromising quality.

Developed complete visual campaigns for +20 cultural events, festivals, and municipal programs, creating logos, brand identities, and promotional materials. Produced +100 online/offline graphic pieces including posters, flyers, banners, and social media content, adhering to strict institutional regulations. Specialized in editorial layouts for official publications and layout of institutional materials with Adobe InDesign. Collaborated directly with the government communication team to optimize approval and production workflows.

Applied AI image generation tools to streamline the creation of visual concepts for tight-deadline campaigns, maintaining consistency with the institutional identity.

Began my career from scratch in the graphic sector, mastering visual communication applied to small and medium local businesses. Designed and produced complete materials for commercial facades, high-visibility vehicle wraps, flyers, business cards, and advertising banners.

Developed complete visual identities for political campaigns and small businesses, optimizing files for cutting, UV printing, and various materials. This stage consolidated my fundamentals in applied design, functional typography, and visual identity for SMEs, with a focus on tangible results and fast on-demand deliveries.