Luis Sereno Puig

**Mission**: Structure the global IT function for an international eCommerce with over 750 points of sale and high complexity in design and production. Strategic direction to transform technology into a financial asset and a lever for sustainable growth.*Purchasing Efficiency (-50%):Drastic stock optimization through AI models, halving the purchasing time for raw materials and finished products.*Financial Automation (-80%):Reduction in invoice review time through automated workflows, OCR recognition, and AI agents.*Knowledge Centralization (-90% email):Implementation of Centric Software (PLM), eliminating information scattered via email and ensuring full traceability and secure access to a single knowledge base.*ERP/CRM Ecosystem:Leadership in the evolution of Dynamics 365 Business Central and D365 Sales to absorb global demand peaks and support international B2B/B2C growth.*Advanced Data Architecture:Design of the corporate data strategy on Microsoft Fabric (Medallion Bronze-Silver-Gold architecture) with Python-Spark, consolidating a semantic model for real-time decision-making.*Omnichannel Operations:Coordination of core technology for the complete product lifecycle (design to distribution) supporting physical and digital sales, and native integration into global marketplaces (Amazon, Zalando, Privalia) in +160 countries.*High-Performance Teams:Building a technology culture based on accountability, applied innovation, and continuous improvement oriented towards the P&L.
**Tech Stack**: Microsoft Fabric, Python, Spark, Dynamics 365 Business Central, Centric PLM, AI Agents, OCR, Omnichannel eCommerce, Marketplaces API.

**Mission**: Leadership of IT strategy, governance, and operations across multiple countries (Spain, Portugal, Colombia, Morocco, Brazil, and Chile). Direction of technological transformation for a global network of over 600 own stores and 1,500 international points of sale.*SplashAwards 2025 Award:Design and launch of the best B2B eCommerce in Spain (Drupal Category), integrating advanced order management and AI applied to user experience, support, and purchasing.*Cloud Optimization (-40%):Comprehensive migration of the group's infrastructure to Azure, reducing operational costs by 40% and maximizing operational scalability.*Zero Trust Cybersecurity (-60%):Deployment of Zero Trust architecture, reducing vulnerabilities by 60% and ensuring strict compliance with ISO 27001 and GDPR.*B2B Acceleration (-30%):Reduction in B2B order processing time through native integration with Salesforce and workflow automation.*DevOps Time-to-Market (-40%):Reduction in software development cycles by implementing CI/CD culture and efficient DevOps practices.*Multi-country Data Architecture:Design and implementation of a corporate Data Warehouse in Azure Synapse, consolidating international data and enabling advanced business analytics.*AI Applied to Finance:Automation of processes in the billing area through AI, eliminating manual errors and optimizing financial processing times.*Global IT Governance:Establishment of a unified technological governance model, managing budgets and geographically distributed teams in multicultural environments.
**Tech Stack**: Azure Synapse, Drupal, Salesforce, Cloud Migration (Azure), Zero Trust Architecture, DevOps (CI/CD), AI-Driven Automation, ISO 27001, GDPR, B2B eCommerce.