Freelancer profile translated to English.
Back to original languageAbout Luis
International Sales Director - Expert in Innovative Sales Strategies and Market Development
With over 20 years of experience in the high-end decoration and fashion sectors, I am an International Sales Director passionate about developing innovative sales strategies and building strong customer relationships. Trilingual (Spanish, French, English) and possessing in-depth expertise in international sales management, sales team leadership, and key account management, I act as a true catalyst for growth.
My career has allowed me to develop unique skills in opening new markets, implementing customized sales action plans, and effectively managing sales networks worldwide. I have successfully led multicultural teams, boosted sales performance, and contributed to the international expansion of several prestigious brands.
What I bring to each assignment:
- International Sales Development: Mastery of opening new markets and expanding brands in strategic territories.
- Sales Team Leadership: Ability to motivate and lead teams to achieve and exceed sales objectives.
- Key Account Management: Expertise in customer retention and developing lasting relationships with key clients.
- Creation of Sales Action Plans: Development and implementation of tailored strategies to maximize market share.
If you are looking for a professional capable of transforming your commercial vision into tangible success, I am ready to take on the challenge. Together, we can reach new heights.
Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Italian
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Serge LesageSales Director France and InternationalLUXURY GOODSMay 2021 - January 2024 (2 years and 8 months)Paris, FranceSerge LESAGE - Publisher and distributor of high-end contemporary rugs (Paris)- Responsible for Sales in France and internationally through a network of decoration boutiques, interior designers, engineering firms, luxury houses, hotels, etc.- Management of the Paris showroom and the boutique at BHV Paris- Design and coordination of the Sales Action Plan for France and 50 export markets- Management of the internal team: 4 sales representatives in France, 2 export sales representatives, 4 customer service representatives, and 3 boutique managers (objectives, sales actions, training)- Management of a network of 30 agents internationally- Opening of new markets: United States, Italy, Norway, Netherlands, etc.- Creation of the online store- Key account management
- G. P . & J. Baker (Kravet Group)Subsidiary and Sales Director FranceLUXURY GOODSOctober 2016 - May 2021 (4 years and 7 months)Paris, FranceG.P. & J. Baker Group - Global leader in the publishing and distribution of high-end upholstery fabrics, wallpapers, and furniture (Paris)Group brands: G.P. & J. Baker, Donghia, Mulberry, Kravet, Threads, Lee Jofa, Brunschwig & Fils, Oscar de la Renta, Calvin Klein Home, etc.- Responsible for Sales in France and North Africa through the wholesale channel- Management of the Paris showroom (managing a team of 4 people)- Design and coordination of the Strategic Plan for France and North Africa- Management and leadership of the network of agents and distributors (objectives, sales actions, training)- Development and retention of the client portfolio, key account management, and project development with a target audience of interior designers, engineering firms, decorators, hotels, luxury houses, etc.- Definition, development, and implementation of the brand's Marketing Plan in France, in collaboration with the London headquarters- Sales increase of +130% between 2016 and 2019
- GioseppoInternational Sales DirectorFASHION AND COSMETICSFebruary 2012 - August 2016 (4 years and 6 months)Alicante, SpainGioseppo Footwear - One of the top 10 shoe brands in Spain (Alicante, Spain)- Responsible for Sales in Spain and 60 countries through Wholesale and E-Commerce channels- Member of the Management Committee and the Product Committee- Development of the Strategy and Commercial Policy for the Wholesale network, own stores, e-Commerce, and Private Label- Development of annual sales budgets, margin objectives, sell-in, sell-out, and product lines- International Development in Latin America, Middle East, North Africa, China- Management of an internal team of 20 people and leadership of a network of 50 agents (Spain and International)- Sales increase of +76% in 4 years, with a turnover of €40 million and 60% of sales made internationally (vs. 30% in 2012)- Development of a portfolio of 6,000 B2B clients worldwide
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Education
- Digital Marketing Strategy Expert CertificationOreegami Paris2024Certification Expert en Stratégie Marketing Digital - Oreegami - Paris
- Master’s Degree in FinanceCUNEF Madrid2023