Freelancer profile translated to English.

Description

Do you have a product that isn't taking off, a saturated roadmap, or lagging retention? That's where I come in.

I help startups and product teams turn ideas and data into products that users adopt, repeat, and recommend. My focus is on deciding well and quickly: customer discovery to validate before building, experimentation to reduce risk, and honest prioritization that aligns business, engineering, and design behind what truly generates impact.

What sets me apart? I've managed B2B SaaS products in demanding environments - fleet electrification at tb.lx (Daimler Truck), experimentation and A/B testing at Prima, and Mango's loyalty program - all in environments where aligning people and stakeholders behind a product vision was a challenge!

I work equally in Portuguese, Spanish, and English, so I'm comfortable in multi-market projects.

Projects and deliverables I typically manage:

Product strategy and roadmap, both 0→1 and scaling

Customer discovery and research (interviews, validation, product-market fit)

Experimentation and A/B testing programs

Retention, loyalty, and activation initiatives

PRDs, OKR definition, and prioritization

Alignment of multidisciplinary teams (product, engineering, design, and data)

Shall we talk about your next product challenge?

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 20km)

MANGO,
Senior Product Manager, Growth, Retention & Loyalty
January 2026 - Today (5 months)
Madrid, Spain
• ● Define product vision, strategy, and roadmap for loyalty and referral initiatives across a high-traffic, multi-market eCommerce platform.
• ● Lead end-to-end product delivery from discovery and validation through launch and iteration, balancing scope, sequencing, and quality trade-offs to ship on time.
• ● Identify high-impact opportunities through data analysis and user insights, translating them into scalable solutions that drive measurable improvements quarter over quarter.
• ● Own backlog prioritisation and roadmap decisions, balancing user value, business impact, and technical constraints.
• ● Define KPIs and drive continuous improvement through experimentation and data-driven decision-making with Engineering, UX, and Data partners.
Product Management Product Roadmap Multidisciplinary Team Leadership Product Strategy A/B Testing
PRIMA Assicurazione,
Senior Product Manager
June 2025 - November 2025 (5 months)
Madrid, Spain
• ● Led a cross-functional squad (Product, Design, Engineering, and Data) focused on funnel optimization and experimentation culture.
A/B Testing CRO Cross-functional Team Leadership Product Roadmap Product Management
IKEA (Thiga Consultant),
Product Manager
October 2023 - May 2025 (1 year and 7 months)
Madrid, Spain
• ● Led product strategy for IKEA Energy Services, defining a digital rollout plan for 10 new markets within 6–12 months.
• ● Acted as Product Team Lead (PTL) during the maternity leave of the official PTL, ensuring roadmap continuity and team alignment.
• ● Defined and executed data-driven initiatives to improve user retention and conversion across sales funnels of the Life@Home Platform.
• ● Developed and prioritized product roadmaps, aligning business objectives with user needs and technical feasibility.
• ● Conducted product discovery sessions using Design Thinking and Service Design methodologies to identify customer pain points and define viable solutions.
• ● Defined analytics dashboards to monitor key KPIs and customer lifetime value (LTV).
• ● Collaborated with cross-functional teams (engineering, data, design, and business) to drive continuous improvement in product-market fit.
Product Management Product Strategy Product Roadmap Product Leadership Generative AI