Freelancer profile translated to English.

Description

Hello.

My name is Luis Pascual, and I am a Senior Product Designer specializing in Design Systems and Accessibility in digital products.

I have over 10 years of experience in digital design, working in complex and demanding environments.

During my long career as a product designer, I have worked in consultancies for major companies such as BBVA, Openbank, Volkswagen Group, Orange, Viajes El Corte Ingles, and Atresmedia, taking their digital products to the next level.

I have senior experience leading end-to-end UX/UI processes in digital products, from initial ideation to handoff, defining complex flows, prototyping in high fidelity, and collaborating closely with product and development in Agile environments. I have worked with Design Systems, creating, maintaining, and adopting them.

I am currently developing my own AI tools and agents to automate and streamline processes, shortening delivery times.

Thank you very much for your time, sincerely,

Luis Pascual.

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Knowmad mood (ATSistemas)
Senior UX/UI & Design Systems Consultant
TECH
May 2021 - June 2025 (4 years and 1 month)
Madrid, Spain
• • Design and consulting on complex digital products for clients such as Openbank, Volkswagen Group, Atresmedia, and Andbank.
• • Specialization in Design Systems: Led the creation and documentation of scalable design systems, reducing UI delivery time by ~30% and improving consistency across teams.
• • WCAG Accessibility: Accessibility audits and handoffs.
• • DesignOps: Optimization of design workflows, facilitating agile collaboration between design, development, and product.
• • Mentoring mid/junior designers in design system best practices.
UX/UI UX Design UI Design Design Systems Digital Accessibility
NTT DATA (Everis)
Senior UX/UI Designer
December 2018 - May 2021 (2 years and 5 months)
Madrid, Spain
• • Design of digital products for BBVA (OpenSpace), Jazztel (ecommerce), Viajes El Corte Inglés (Backoffice), and Orange (EGEO).
• • Led the implementation of modular design systems, improving product scalability and visual coherence.
• • Optimized collaboration processes between design and development.
Digital Accessibility Design Systems UI Design UX Design
Luis Pascual
UX/UI & Branding Consultant
January 2017 - December 2018 (1 year and 11 months)
Madrid, Spain
Digital consulting and branding for SMEs in the tourism, real estate, and training sectors. Research, analysis, and strategic branding.
Digital Accessibility Design Systems Branding UX/UI