Freelancer profile translated to English.
Back to original languageAbout Luis
I am a multidisciplinary designer with a holistic vision of the projects I participate in. My focus is to work from discovery, strategy, to the delivery of digital product value, seeking present and future results.
I am passionate about digital product design, data, and technology. I combine my experience in User Experience (UX) design and User Interface (UI) design with experience working and collaborating with development, CRO, and Data teams.
I have worked with agile methodologies such as **Scrum**, **Lean Startup**, and **Kanban**, and developed projects in sectors such as:
- Health
- Real Estate
- E-commerce
- Wellness
- Insurance
- Architecture and Construction
- Electricity and Lighting
- Online Vehicle Transfer Sector
I have worked onB2B and B2Cprojects for companies such as:
- Mapfre
- Simon
- Afflelou
- Avantespacia
- Keller Williams
- Metrovacesa
- IMF
- Novasalud
- Naturitas
- Buzome (startup)
And collaborated with the consultancies **Tribal Worldwide and Making Science**.
My main skills include:
User Empathy:Understanding user needs and pain points to create solutions that truly add value.
Problem Solving:Identifying and solving user problems through data-driven insights and design thinking methodologies.
Strategic Thinking:Developing, together with product managers, stakeholders, and technology, the product vision and execution with roadmaps aligned to business objectives.
Iteration and Validation:Continuous refinement and testing to ensure optimal user experiences are delivered.
Communication and Collaboration:Effectively communicating product concepts with multidisciplinary teams, and managing stakeholder expectations.
If you are looking for a results-oriented product designer for your team or project, I would be delighted to meet you.
Spanish
Native or bilingual
English
Conversational
Portuguese
Conversational
Can work on-site
Madrid (up to 50km), Málaga (up to 50km), Barcelona (up to 50km), Valencia (up to 50km), Sevilla (up to 50km)
Experience
- Freelance MaltFreelance Product Designer - UX/UI DesignerTECHMarch 2017 - Today (9 years and 3 months)Madrid, SpainUX/UI, web, and graphic product design for startups, consultancies, and SMEs.Collaboration with consultancies Making Science, Tribal Worldwide, and Flecha.Clients: IMF, Barceló Hotels, Novasalud, Simon, Keller Williams, SMEs, and startups.Featured Projects:- April 2024 - May 2024 - SIMON: Latest project completed as a freelancer: B2B App Design for Simon company. Collaboration with the consultancy Tribal Worldwide.- December 2024 - May 2024 - Novasalud: B2B2C ERP Design for the health sector. Lean UX work methodology. Task/hour estimation and sprint planning. Project developed with a product trio of design, technology, and business.- Currently designing the UX/UI for the website of the real estate company Keller Williams Union and the side project, CambioTitularidad.Main duties and responsibilities as a freelance digital designer:- Holistic design. Strategic vision of business, product, and technology with the user at the center.- End-to-end product development. Work with Lean Startup methodology for business model analysis and creation, and Lean UX for agile design processes.- UX/UI Design: market and user research, benchmarking, journey maps, business structure, information architecture, and user flows. Sketching, low-fi wireframes, prototyping for concept testing, and product/visual testing in hi-fi/mockup phase.- Project planning, definition, and delivery in collaboration with a Product Trio composed of business, development, and product (Novasalud).- Work in agile environments with multidisciplinary teams.- Project and client management, estimation of hours and tasks per sprint. Planning and project development in Kanban with Notion.- Web design and layout with Wordpress and brand identity design (Branding).- Online and offline graphic design.- Creation of graphic and audiovisual content for social media.- Management of client accounts with Meta Business.
- NovasaludUX/UI DesignerMEDICALDecember 2023 - March 2024 (4 months)Madrid, SpainDesign of ERP and App for the health sector.Project developed with a product trio of design, technology, and business.
- GrowbeUX/UI - Product DesignerHEALTH AND WELLNESSAugust 2023 - December 2023 (5 months)Madrid, SpainWorked as a product designer at Growbe, a startup for the wellness sector.
Reviews
Daniel
Tribal World Wide
Reviewed on 5/24/2024
Luis has proven to be an exceptional professional during the project carried out for a B2B App. His responsibility with execution times has been impeccable, ensuring that all deliveries were made on time.
Furthermore, Luis adapts perfectly with all team members, fostering a harmonious and productive work environment. His ability to provide a clear and flexible vision has been crucial for the project's development, allowing us to overcome obstacles and move forward efficiently.
I also highlight his empathy, which has been key to understanding and addressing the needs and concerns of all involved. Luis not only brings his technical skills but also a human approach that improves team collaboration and results.
I highly recommend Luis for any future project and would not hesitate to count on him again for similar work.
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Education
- Product DesignerThiga Academy2023
- The Power MBA, Business Expert - Business Management and AdministrationThePowerMBA2021The Power MBA, Business Expert - Gestión y Administración de Empresas
Certifications
- Building Design System in Figma from Scratch - UI UX MasteryUdemy2023
- Google Analytics GA4 CertificationGoogle Digital Academy (Skillshop)2023