Freelancer profile translated to English.
Back to original languageAbout Luis
Strategic consultant with experience in go-to-market, digital transformation, and innovation, working with IBEX 35 companies, tech firms, and multinationals. Throughout my career, I have combined this activity with projects in the sports industry, which gives me a differential perspective: I understand both corporate logic and the dynamics of a sector with its own rules.
I combine my consulting work with teaching innovation at ICADE and European University, which keeps me in constant contact with the latest trends and a new generation of professionals.
Spanish
Native or bilingual
English
Native or bilingual
French
Conversational
Remote only
Primarily works remotely
Experience
- HELLO SPORTS – Boutique Sports Partnerships AgencyPartnership Marketing & Digital Media LeadSPORTSJanuary 2024 - Today (2 years and 5 months)Madrid, Spain• Creative strategy and activation for leading brands (POKÉMON, UFC…), aligned with major entertainment and sports trends.• Analysis of innovation and emerging formats to enhance brand value through high-impact partnership ecosystems.• Data-driven commercial storytelling to ensure alignment of global stakeholders and achieve measurable project success.• Direct client-owner management for major international entertainment brands, ensuring impeccable execution and sustained growth.• Development of 360º entertainment proposals that expand sports into retail, tourism, and lifestyle, maximizing partner ROI.
- NTT DATA – Business ConsultingBusiness Consultant | DigitalCONSULTING AND AUDITSSeptember 2021 - September 2025 (4 years)Madrid, Spain• Conceptualization of technological activations for an IBEX TELECOM CLIENT in football stadiums, focusing on new ways of fan engagement.• Strategic development of the B2B eCommerce solution for a LEADING AGROSCIENCE CLIENT for its implementation in over 20 countries in the EMEA region.• Ideation of a disruptive learning platform integrating AI, gamification, and other technologies, presented to the CEO of Telefónica.• Management of AI workshops at Mahou, with over 130 participants, aimed at showcasing capabilities applied to commercial efforts.• Development of Marketing Automation capabilities to enable the Direct-to-Consumer channel for BUFF, a brand in the fashion-retail sector.
- Preguntas & Birras – Events & Podcast startupCo-FounderENTERTAINMENT AND LEISUREFebruary 2021 - Today (5 years and 4 months)Madrid, Spain• Comprehensive development of 360º projects, ranging from ideation and strategy to event planning, digital campaign design, contact and talent management, content creation and online streaming, as well as experience generation and recurring community interaction.• Closing sponsorship agreements with Estrella Galicia and ISDI, securing financial contributions and VIK assets such as athletes and influencers for the podcast, use of event spaces, organic presence, mentions, and phygital exposure.• Building a highly engaged community around high-impact themes for a young audience, achieving relevant results with events of over 100 attendees and reaching peaks of over 20,000 views on podcast episodes.
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Education
- Bachelor in Business Administration (BBA)IE UNIVERSITY2021Bachelor in Business Administration (BBA)
- Business Administration (BBA)CORNELL UNIVERSITY – CALS2020Business Administration (BBA)