Freelancer profile translated to English.
Back to original languageAbout Luis
I lead digital products with a focus on user experience, data-driven decisions, and working with technical teams. Experience in SaaS B2B and B2C, coordination of distributed teams, discovery, delivery, and complex integrations. Strategic vision that combines digital marketing and adaptability to the business. Focused on developing scalable products that generate sustainable value.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- PrezoFreelance Product ManagerRESTAURANTS AND FOOD SERVICEMarch 2025 - August 2025 (5 months)Sitges, CT, SpainConsulting and execution of a professionalization plan for a SaaS startup that centralizes the management of purchases, stock, recipes, logistics and finances in the HORECA sector (hotels, restaurants and cafes), with integrations to POS (Point of Sale) and ERPs (Enterprise Resource Planning) and its own OCR module with AI (<1% error). Distributed team between Europe and LATAM.• I diagnosed critical problems: unprioritized backlog, constant interruptions, support without traceability, and lack of capacity metrics.• I redesigned the user story format and established demand prioritization criteria (bugs, incidents, evolutionary).• I implemented a level 2 support flow with feedback to product and documentation.• I defined metrics to measure load, detect deviations, and improve delivery predictability in the development team.• I executed staggered improvements with direct impact on the operation and coordination between areas.
- FK TechProduct Manager - Employee Experience Management Product (HR)HUMAN RESOURCESJuly 2024 - March 2025 (8 months)Buenos Aires, ArgentinaI led the design of FK Tech's first B2B SaaS for comprehensive employee management in Latin American SMEs, focusing onUX and scalability.• Defined and prioritized backlog based on research, usability tests, and stakeholder feedback.• Coordinated market research and benchmark of similar tools.• Prepared the product brief and intervened in the corporate identity and design system.• Designed an adaptable roadmap aligned with business strategy.
- FK TechProduct Owner & Team Leader - Flex FleetLOGISTICS AND SUPPLY CHAINDecember 2022 - June 2024 (1 year and 6 months)Buenos Aires, ArgentinaI led from scratch the development of the own delivery solution for Arcos Dorados (McDonald's LatAm), integrated into its ordering system and launched in Chile (MVP) and Colombia (full version).• Coordinated a multidisciplinary team of 15 people under Scrum and Dual Track.• Defined and prioritized key functionalities, including order assignment engine.• Integrated the solution as a "priority partner" for order capture.• Achieved MVP in 8 months and full version in 18 months.• In Colombia, the own fleet went from 20% to 50%, improving margins.
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Education
- Bachelor's Degree in Digital BusinessUniversidad de Palermo (UP)Carrera orientada a la gestión y transformación digital de empresas, con formación en estrategia empresarial, productos digitales, marketing digital, UX, análisis de datos y liderazgo de proyectos interdisciplinarios en entornos tecnológicos. Enfoque en integrar visión de negocio, experiencia de usuario y capacidades técnicas para diseñar soluciones digitales sostenibles.
- Diploma - Human-centered DesignUniversidad Nacional de San Martín (UNSAM)2022Formación especializada en Human-Centered Design, con foco en user research, discovery, y creación de productos digitales centrados en las necesidades del usuario. Adquirí herramientas para realizar investigaciones cualitativas, definir personas, aplicar diseño iterativo y optimizar la experiencia de usuario desde las primeras fases hasta la implementación.