About Luis
English
Native or bilingual
Spanish
Native or bilingual
Experience
- Freelancer,Media Buyer & Creative StrategistNovember 2024 - Today (1 year and 8 months)Remote, OR, USASpecialized in Google Ads, YouTube Ads, and Meta Ads, running different campaigns from ecommerce sales to real estate and insurance lead gen. Skilled in optimizing bids, budgets, and placements based on ad relevance, engagement, and historical performance. Proficient in the use of platforms like Google Analytics, Looker, Tableau, etc., to analyze data and run A/B tests to scale the most effective creatives.
- Freelancer,Direct Response Copywriter and Media BuyerOctober 2018 - August 2022 (3 years and 10 months)I wrote emails, SMS, sales pages, product descriptions, and Facebook and YouTube ad scripts and managed ad accounts to increase sales for eCommerce brands, coaches, and service-based businesses (mostly agencies and SaaS).• ● Generated $3M in revenue collectively for my clients.• ● Raised open rates from 2% to 20% and CTRs from 0.5% to 30% for a coaching offer in 30 days.• ● Raised total revenue coming from email from 10% to 40% in 5 months for an ecommerce brand in the beauty space.• ● Increased the landing page conversion rate for a mushroom supplement from 0.5% to 2.5%.• ● Leveraged Google Analytics to increase CTR for Google Search Ads from 0.3% to 4.6% for a US aesthetic clinic.• ● Achieved a 357% increase in CTRs with Meta Ads for a real estate coaching program.
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Education
- Bachelor's Degree in Marketing andUniversidad de Alicante—2021Bachelor's Degree in Marketing and