Luis López

I am a media-experienced copywriter who has focused in recent years on marketing, especially branded content, and more specifically on video and podcast scripts, in both Spanish and English.

I am passionate about storytelling and content generation to conquer audiences. I am motivated to implement new communication channels to offer value in each piece. I believe that engagement lies in the stories we tell and their ability to move and inspire others. That is the communicative axis of my work.

Likewise, I specialize in guerrilla and BTL marketing, both online and offline. These types of approaches, more segmented and direct, with high creative value and low budget, allow for differentiated brand communication.