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Malt Tech Trends 2026
Luis GasparLG

Luis Gaspar

Retail | Quick Commerce & Dark Store Launch

€200/day
Lisbon, PT
15+ years
Pricing strategy
Retail strategy
Growth Strategy
Operations Management
Dark Stores

Average response time: 1 hour

About Luis

I help entrepreneurs and SMBs launch and scale food convenience and dark store operations, from concept to execution.

With strong experience in retail, ecommerce, and operations, I provide practical, step-by-step guidance to build efficient and profitable delivery businesses.

I focus on delivering practical, actionable solutions that can be implemented immediately, helping clients reduce time to market and avoid costly mistakes.

WHAT I CAN HELP YOU WITH
  • Dark store / convenience concept definition
  • Location & market evaluation
  • Warehouse layout, setup & equipment
  • Assortment strategy & category structure
  • Pricing, margins & unit economics
  • Supplier sourcing & procurement setup
  • Delivery platforms (Uber Eats, Glovo, etc.) integration
  • Operations & fulfillment processes
  • Cost optimization & performance improvement
TYPICAL MISSIONS
  • Launching a new dark store or delivery business
  • Expanding an existing retail or restaurant operation
  • Improving profitability and operations
  • Setting up quick-commerce models
APPROACH

My work is:
  • Practical and execution-focused
  • Structured and easy to implement
  • Tailored to your business and market
LANGUAGES
  • English
  • Portuguese
PACKAGES / MAIN OFFER STRUCTURE

Starter Advisory
  • €250
  • Business & market assessment
  • High-level recommendations
  • Key setup guidance
  • 2 days

Implementation Plan
  • €400
  • Step-by-step launch roadmap
  • Operations & layout guidance
  • Procurement & delivery setup
  • Pricing & cost structure
  • 4 days

Full Launch Support
  • €800
  • Complete business setup plan
  • Financial overview (unit economics)
  • Operational workflows
  • Growth & scaling strategy
  • 1:1 consulting session
  • 7 days
Large Retailers
Retail (Small Business)
E-commerce

  • Spanish

    Basic

  • Portuguese

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Bairro
    Head of Commerce
    RETAIL (SMALL BUSINESS)
    November 2021 - Today (4 years and 9 months)
    Lisbon, Portugal
    Responsible for defining and executing the end-to-end commercial and growth strategy, covering assortment, procurement, pricing, partnerships, logistics and customer experience.

    • Designed and implemented an integrated commercial model combining retail, last-mile logistics and digital customer journeys.
    • Led cross-functional teams across commercial, supply chain and operations to improve service levels and profitability.
    • Developed scalable supplier partnerships, optimising sourcing and commercial margins.
    • Introduced data-driven pricing and category management frameworks, improving margins and stock efficiency.
    • Strengthened customer value proposition, focusing on retention, basket growth and unit economics.
    • Define and execute an integrated commercial strategy, covering logistics, procurement, fulfillment and category management.
    • Lead and develop the commercial team to ensure an exceptional shopping experience and achieve profitability targets.
    E-commerce Market Entry Strategy Retail strategy q-commerce Dark Stores
  • Nuvi Group
    Trade Marketing and Retail Expansion Manager
    RETAIL (LARGE RETAILERS)
    January 2017 - January 2021 (4 years)
    Luanda, Angola
    Led trade marketing, retail expansion and brand development across a multi-format food retail portfolio.

    • Drove the opening of 30 new stores per year, generating incremental revenue of $6M and EBITDA of 13%.
    • Developed and implemented merchandising standards and in-store execution across 400+ integrated retail locations.
    • Launched the first hard discount retail concept in Angola, creating a new growth platform.
    • Negotiated strategic partnerships, including national TV exposure valued at $150K.
    • Reduced marketing costs by 33% through performance-driven and data-led initiatives.
    • Developed social impact programmes aligned with brand positioning and talent pipelines.
    Retail strategy Growth Strategy
  • MyIced – frozen yogurt
    Owner and Store Manager
    RETAIL (SMALL BUSINESS)
    January 2016 - November 2016 (10 months)
    Lisbon, Portugal
    Entrepreneurial experience managing full P&L of a franchise operation.

    • Achieved 20% net margin through operational optimisation and customer experience focus.
    • Managed store operations, staff, procurement and commercial performance.
Check out Luis's experience

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Education

  • Bachelor of Business Administration
    Polytechnic Institute of Santarém
    1992
    Bachelor of Business Administration

Skill set

q-commerce
Market Entry Strategy
Fulfillment

Categories