Description

Robotics and manufacturing leader with 25+ years of experience across automotive, robotics, and advanced industrial environments (Tesla, John Deere). I help companies industrialise complex hardware, deploy automation at scale, and design manufacturing systems ready for growth.

My experience spans from greenfield factory design and assembly line industrialisation to automation strategy and logistics transformation. At Tesla, I led automation and operations projects across EMEA and built a robotic assembly line from concept to production in 6 months (€1M investment, 50 AMRs).

I typically support clients in:

- Manufacturing and industrialisation strategy

- Robotics and automation deployment (AGV, AMR, AutoStore)

- Factory design and scale-up

- Operations transformation and efficiency improvement

- Make-vs-buy decisions and supplier strategy

Currently CTO and Co-Founder of a robotics startup developing autonomous EV-charging robots.

I combine hands-on engineering with strategic execution, helping organisations move from concept to scalable operations.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Tilburg (up to 50km)

Rollyy
CTO & Co-Founder
TRANSPORTATION
January 2024 - Today (2 years and 5 months)
Porvoo, Finland
Lead end-to-end technology and industrialisation strategy for an autonomous EV-charging robot platform delivered under a Robot-as-a-Service model. Own system architecture across robotics, perception, navigation, embedded systems, electrical and mechanical design. Responsible for scaling the platform toward global manufacturing and deployment across Europe and the US.
Tech Lead Business development Corporate strategy Business model
Tesla
Distribution Innovation Manager
AUTOMOBILE
January 2022 - January 2024 (2 years)
Tilburg, Netherlands
Owned the transformation of parts and service-logistics processes across Tesla's EMEA service network (200+ service centers). Directed deployment of warehouse automation solutions including AutoStore and AGV systems, improving throughput and operational reliability. Led multi-country operational teams (UK, Ireland, Portugal, Denmark, Sweden, Finland) with up to 50 employees and rolled out a new WMS across the entire service network.
Corporate strategy Tech Lead Team management
Tesla
Automation & Robotics Manufacturing
January 2015 - January 2022 (7 years)
Designed and built a robotic assembly line from scratch for autonomous mobile robots. EUR 1 M investment delivered in 6 months from concept to first production with a target capacity of 50 robots. Led a cross-functional team including technicians, engineer, planner and material handler. Responsible for make-versus-buy analysis, supplier selection across Europe and manufacturing process design. Also contributed to material flow and automation projects supporting Tesla manufacturing operations including collaboration with Fremont factory teams.