About Luis Gabriel
Portuguese
Native or bilingual
Spanish
Fluent
English
Fluent
Italian
Basic
Experience
- Perazoli AdvogadosPPC Specialist — Google AdsMarch 2022 - February 2024 (1 year and 11 months)BrazilComprehensive management of PPC and Paid Search campaigns — CTR 7.2%, conversion rate 12.5% and 15 leads/month optimizing reduced budget, with maximum ROI at CPC €3.30. RSA ad copywriting with 'Excellent' Quality Score and Ad Strength; Performance Max campaigns on Search, Display, YouTube, and Maps. Keyword research, negative lists, match types, and local SEO — top 3 on Google with Quality Score optimization. Full-funnel GA4: from click to contract — ROI optimization and lead generation reporting.
- beROIInternship in Google Ads campaignsSOCIAL NETWORKSNovember 2025 - April 2026 (5 months)Valencia, SpainReal campaigns in 5 verticals: Gastronomy, Tourism, Healthcare, Beauty, Events. Check my portfolio:
- Almeida Pinturas e ReformasSocial Media Manager and Paid Social SpecialistAugust 2023 - December 2025 (2 years and 4 months)BrazilGrowth from 0 to 900+ followers in less than 6 months through organic + paid campaign management. Instagram Ads: CPM €4.20• CPC €0.38 — approx. 120 direct inquiries, 9% conversion. Copywriting, reels, and multimedia content + weekly Insights analysis for ROI optimization.
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Education
- Master in Digital Marketing and Big DataEuropean University2026Master
- Degree in MarketingEstacio de Sa University2021Grado en