Freelancer profile translated to English.

Description

I am a freelance designer with over 20 years of extensive experience in Senior Art Direction, Digital and Brand Design, UX/UI Design, and Design Management.

I help companies successfully position their brand and service and support them on their way forward.

In my role, I focus primarily on creating user-centered, unique experiences. Because those who evoke emotions leave an impression.

Empathy and usability as the optimal basis for intelligent design.

In addition to my professional design passion, I am a yoga teacher, fitness, and biohacking nerd. I have a particular interest in innovative and sustainable products.

I am already looking forward to implementing your project profitably.

Core competencies:

Web design, display advertising, UI/UX design, social media, AI-assisted creation, video editing, online marketing, brand design, POS, retail, packaging design, design management,

Languages

German
Native or bilingual
French
Basic
English
Conversational

Workplace preferences

Can work on-site

Hamburg (up to 50km)

lu design
Sr. Art Director |
January 2018 - Today (8 years and 5 months)
• UI Design, UX Design
• Web Design, Visual Design
• Online Advertising, Display Advertising
• Social Media Campaigns
• Content Creation
• AI, Prompting
• Video Editing
• Print Design Campaigns, Advertising, Corporate Design, POS
• 360°
• Wordpress, CMS Systems
• Design Management

CLIENT SELECTION:
• BMW, Signal Iduna, Yoga Tribe, Miele, Comdirect, BAT
• Other customers in the service sector
Webdesign artificial intelligence Video editing digital design User Interface Design
Performance Media
Sr. Art Director & Manager Creative Solutions
DIGITAL AND IT
May 2012 - December 2017 (5 years and 8 months)
Hamburg, Germany
• Online Advertising: Branding, Performance & Social Media Campaigns
• Briefing, Concept, Implementation & Supervision
• Pitch & Presentation
• Project Management: Creation, Development & Clients
• Personnel Management

CLIENTS:
• Vorwerk, Bauhaus, Hawesko, Haribo, WWF, PLAN International, Immowelt, TUI, Berge & Meer, Thalia, Velux & more
Webmarketing Social Media Online Campaigns Display Advertising Webdesign
Singelmann Werbeagentur
Sr. Art Director
DIGITAL AND IT
November 2007 - April 2012 (4 years and 6 months)
Hamburg, Germany
• Concept, Creation, Layout
• Briefing, Supervision, Shooting & Coordination Stakeholder
• Final Artwork & Retouchment
• Project Management

• Print: Advertising, Campaigns, Limited Edition Brochures, Salesbooks, Ads, Retail, POS & more
• Digital: Web Design, Slides, Newsletter

CLIENTS:
• Montblanc International, Steinway & Sons, Meissen Joaillerie, Schacht & Westerich, Gute Adressen, Marks, Weitz, Dunkelziffer e.v. & others
Premium Print 360-Degree Communication Crossmedia Graphic Design