Freelancer profile translated to English.
Back to original languageAbout Luis
I am a journalist specializing in digital marketing, whose core focuses on SEO (strategy and execution at all levels, on-page and off-page), SEM, content, and digital analytics. My background in offline communication in my early days, focused on content creation (textual and audiovisual), has been invaluable in building my current multidisciplinary digital profile, allowing me to offer a 360º service.
Always thinking from the perspective of the internet user, and knowing how Google and its algorithm work, tailoring the actions to be taken according to the project, the client, and their sector is a challenge that excites me and which, through a lot of analytics, will always yield good results.
I am the administrator of a team of collaborators (web designer, web programmer, and social media specialists) who work with me under my brand, Webbing Online Madrid. We are capable of helping individuals and companies with their digital strategies. I enjoy helping people with their projects. They are mine.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- VIAJARMÁSDigital WriterPRESS AND MEDIASeptember 2011 - June 2012 (10 months)Madrid, SpainWriter of travel reviews for the Infohostal internet portal.
- Number 16 SchoolDigital Marketing TechnicianEDUCATION AND E-LEARNINGDecember 2015 - March 2017 (1 year and 3 months)Zaragoza, SpainHead of the digital marketing department of the company, which includes the Number 16 School academy and The Nook bar. Design and execution of content marketing strategy and social media management as a community manager:- Number 16 School Social Media- The Nook Bar Social Media- Number 16 School Corporate Blog- Number 16 School Kids Corporate Blog- The Nook Corporate BlogActions:- Creation of editorial calendar for social media- Creation of editorial calendar for the 3 corporate blogs based on keywords to rank (SEO)- Daily management, publication, and maintenance of social media for both brands.- Monthly reports (monitoring) of performance according to established KPIs.- Writing, layout, and sending of email marketing campaigns.- Recording and editing of videos for social media.- Dossier layoutCoordination of SEO and SEM strategy with an external agency.Actions:- Keyword analysis for the corporate blogs and for Google Ads campaigns.- Monitoring of strategic keyword rankings.Writing and sending press releases to the media.
- StrategycommDigital Strategy ManagerPRESS AND MEDIAJune 2017 - March 2020 (2 years and 9 months)Barcelona, SpainDesign and execution of digital communication and marketing strategies (SEO-SEM manager) for the agency's own brands and primarily for clients.- Website optimization (on-page SEO)- Keyword research- Competitor analysis and monitoring- Web analytics (I have a Google Analytics certificate)- Creation and management of SEM campaigns in Google Ads- Web analytics report preparationAlso responsible for content marketing strategies across all platforms:- Writing SEO-oriented posts for corporate blogs- Recording and editing corporate videos- Management, maintenance, and monitoring of social media, performing Community Manager tasks according to strategic KPIs.Proficiency and daily use for performance tracking:- Google Analytics (I have certification)- Google Tag Manager- Google Search Console- Google Ads- Ahrefs- Screaming Frog- Keysearch- SocialPilot- Hootsuite- Social Mention- Photoshop- Adobe Premiere- Adobe After Effects- Adobe InDesign
Reviews
Recommendations
SS
EG
+4
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Education
- Postgraduate in Digital AnalyticsMide y Vencerás2020Certificación en Google Analytics. Diseño de plan de analítica digital de proyectos.
- Master in Digital Marketing and Online StrategyISDI (Higher Institute for Internet Development)2016- SEO - SEM - Marketing de contentidos - Redes Sociales (Community Management) - Analítica digital - Publicidad Digital