Luis Carneiro

Multidisciplinary professional with extensive experience in scientific communication, medical event organization, graphic design, and development of digital resources for health outreach and patient/professional training. Over the years, I have developed numerous projects in hospital, association, and pharmaceutical settings, combining visual creativity with scientific rigor and communication strategy.

My profile integrates skills in event management, digital communication, design, scientific illustration, web development, audiovisual production, and interactive health education, with a constant focus on innovation, accessibility, and improving the patient's learning and care experience.

Clients: 12 de Octubre University Hospital, i+12 Research Institute, Madrid Association of Hemophilia (ASHEMADRID), Ministry of Health, Sobi (Swedish Orphan Biovitrum), Spanish Federation of Hemophilia (FEDHEMO), Spanish Society of Atherosclerosis (SEA), GILEAD, SEIMC-GESIDA Foundation.

Responsible for the digital communication strategy and comprehensive management of ASHEMADRID's online presence, focused on social awareness, therapeutic education, and community building among people with hemophilia and other bleeding disorders.

My responsibilities include:

Social media management: content planning, post writing, graphic and audiovisual material design, community interaction, and campaign impact monitoring.

Management and maintenance of the ASHEMADRID website: design, updates, SEO optimization, creation of news, educational resources, and outreach content adapted to different audiences.

Design and production of communication materials for the association's events, campaigns, and activities, such as the "Carrera por la Hemofilia" (Race for Hemophilia), including posters, banners, visual identity, and multimedia content.

Coordination of awareness campaigns and health education programs, in collaboration with medical teams, public institutions, and private entities.

Development of innovative digital projects, such as the video game HemoGame, the educational game HemoCard, and the Interactive Guide Hemo Educa, aimed at improving patient understanding and self-care.

Management of institutional communication and media relations, ensuring consistency and quality across all information channels.

Thanks to this work, ASHEMADRID has strengthened its digital presence, increased community engagement, and consolidated its role as a benchmark in inclusive communication and health education in the Community of Madrid.

Art Director for various advertising agencies such as Contrapunto BBDO, Shackleton, Wysiwyg, Storm, Momentum, Bassat Ogilvy, Popin Group, Full Contact, La Compañía, TheGarage Films, Tecknosfera, Sprint Final, etc.

Participated in commercial brands such as Huawei, Brico Depot, Movistar, Banco Santander, Openbank, Cacique, Abbott, Trucco, Mini, JB, Faunia, Decathlon, Cardhu, National Library, Cepsa, Trina, Bacardi Portugal, Warner, Orange, Wall Street Institute, BBVA, ASCER, CajaRural, Endesa, Vicolungo, etc.

2013 ASPID Gold Award for the pharmaceutical company Abbott, an award recognizing creativity in health and pharmacy.