About Luis
Spanish
Native or bilingual
English
Fluent
Experience
- BBDO España SA
On Malt
Onboarding Budget and TasksMarch 2026 - March 2026Drive strategic decision-making in digital marketing and performance through the technical implementation of measurement solutions, transforming data into actionable insights, and optimizing reporting and automation processes.Design, configuration, and advanced maintenance of digital analytics tools (GA4, Google Tag Manager, Server-Side Tagging).Development of dashboards and reporting models in Looker Studio.Extraction, modeling, and exploitation of data through SQL queries in BigQuery.Conducting quantitative and qualitative analyses, preparing executive reports, and presenting findings.Technical management of digital campaigns, including tagging, parameterization, and UTM governance.Automation of reporting flows and analytical processes.Collaboration in CRO initiatives, including A/B test design, implementation, and analysis.Participation in cross-functional projects with marketing, technology, and business teams. - KonversioDirector of Technology (CTO)June 2023 - Today (3 years and 2 months)Implementation of digital analytics processes, GTMs, etc. Custom developments with Python, Symfony, PHP, CakePHP, SQL, BigQuery, Eulerian, ...
- ClickedgeDirector of Technology (CTO)January 2024 - Today (2 years and 7 months)Implementation of digital analytics processes, GTMs, etc. Custom developments with PHP, Botpress, VoiceFlow, ...
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Education
- Computer EngineeringUniversity of Castilla-La Mancha2010Ingeniería en Informática
Certifications
- Eulerian Certified AnalystEulerian Iberia2024
- BotpressBotpress2025