About Luis
Spanish
Native or bilingual
English
Native or bilingual
Italian
Conversational
French
Fluent
Experience
- Dentsu Aegis NetworkHead of StrategyPRESS AND MEDIAMay 2005 - December 2019 (14 years and 7 months)Madrid, SpainResponsible for the launch, management and P&L of the B2B Unit, dedicated to marketing and media planning and buying.• Development of the Business and Commercial Plan for the unit. Product offering design (research, planning tools, media, creativity), team management, partnerships.• Responsible for the development and implementation of the group’s Business Transformation Project in Spain.Responsible for the Strategy and New Business of the Group for Iberia and LATAM.• Strategic lead for the main clients of the Group (GM, Mondelez, Nokia, Grupo Mahou San Miguel).• Design and implementation of strategic projects such as Cross-Selling, Talent Development, Operations, Service Offering.• Responsible of New Business. Creation of Commercial Plans. Some of the accounts won: Media Markt, Mondelez, Shiseido, Iberia, Grupo Mahou San Miguel, etc.• Accounts managed: Coca Cola, Nokia, Kellogg’s, Axa, Lego or Bell, with a team of 15 people. Total annual budget: managed: 80M€.• Design and deployment of a Global Transformational Project as part of the Service Solution Board.• Relationship with auditing companies (RECMA, Scopen, Accenture).
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Education
- MBAIESE2004IESE BUSINESS SCHOOL Bilingual Master of Business Administration Barcelona, Spain 2002-2004