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Luis BergarecheLB

Luis Bergareche

Marketing Strategy

€249/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Luis

Entrepreneur in the startup sector, passionate about helping companies transform their business.
Business and marketing strategy consultant, with solid experience in multinational companies, with clients from various sectors (automotive, beverages, technology, fashion, etc.) and in different countries in Europe, North America, and LATAM. More than 18 years of experience working for major clients such as Coca Cola, General Motors, Iberia, Diageo, Adidas, Mattel, etc.
I am a very business-oriented and goal-achieving person, capable of translating a global company vision into structured and detailed processes to achieve good results adapted to the changing consumer environment.
I am passionate about data and human behavior, fundamental elements for understanding and building innovative business strategies.
I am a creative, empathetic collaborator with extensive experience in team and project management. And I feel very comfortable working in local and international environments with multidisciplinary teams.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Conversational

  • French

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Dentsu Aegis Network
    Head of Strategy
    PRESS AND MEDIA
    May 2005 - December 2019 (14 years and 7 months)
    Madrid, Spain
    Responsible for the launch, management and P&L of the B2B Unit, dedicated to marketing and media planning and buying.
    • Development of the Business and Commercial Plan for the unit. Product offering design (research, planning tools, media, creativity), team management, partnerships.
    • Responsible for the development and implementation of the group’s Business Transformation Project in Spain.

    Responsible for the Strategy and New Business of the Group for Iberia and LATAM.
    • Strategic lead for the main clients of the Group (GM, Mondelez, Nokia, Grupo Mahou San Miguel).
    • Design and implementation of strategic projects such as Cross-Selling, Talent Development, Operations, Service Offering.
    • Responsible of New Business. Creation of Commercial Plans. Some of the accounts won: Media Markt, Mondelez, Shiseido, Iberia, Grupo Mahou San Miguel, etc.
    • Accounts managed: Coca Cola, Nokia, Kellogg’s, Axa, Lego or Bell, with a team of 15 people. Total annual budget: managed: 80M€.
    • Design and deployment of a Global Transformational Project as part of the Service Solution Board.
    • Relationship with auditing companies (RECMA, Scopen, Accenture).
    Business Strategy Company Creation Strategic Planning Digital Transformation Team Management Consulting Commercial Strategy

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Education

  • MBA
    IESE
    2004
    IESE BUSINESS SCHOOL Bilingual Master of Business Administration Barcelona, Spain 2002-2004

Skill set (15)

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