Freelancer profile translated to English.
Back to original languageAbout Luis
Do you feel you have a good product and a good brand, but still aren't selling online as much as you should?
No need to keep adjusting pieces randomly or by intuition:
- More money on advertising: are the campaigns really optimal and working?
- Investing more in SEO: is traffic really a problem?
- Acquiring new customers: are you retaining or reactivating those who have already bought from you and are completely idle in your database?
At this point, you need to stop, analyze if all the pieces fit together and if the improvements you took for granted are really working.
In 20 days, I will help you discover what is holding back your e-commerce growth and build a step-by-step action plan to solve it.
At the end of the process, you will have a complete view of your e-commerce, with each problem identified, explained, a solution, and an execution order by impact to notice changes in the short and long term. Everything you need to make informed decisions, whether you execute it with your team or delegate it.
What do you need to do? Tell me your case and your concerns, I will analyze the data and provide the solutions.
After 12 years in Inditex's e-commerce, I now work independently with the insight of having seen how everything works from the inside of one of the largest e-commerce platforms in the world.
My technical and business profile allows me to understand both the problem and its real impact on sales, acting as the bridge between these two worlds.
Additional services:
- Catalog Profitability and Stock Management: I identify which products drive growth and which destroy profitability, optimizing inventory so that stock works in favor of the business.
- AI Adoption for E-commerce: I develop proprietary solutions tailored to the real needs of each business: process automation, data analysis, and internal tools that reduce operational workload.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelancerAI-Specialized Software EngineerJanuary 2026 - Today (7 months)Madrid, SpainDevelop your functional prototypes and MVPs in weeks- Using No-Code tools, Vibe Coding, and applied AIDevelop complete and scalable applications- High-performance software, production-ready for a large volume of usersAI and Automation Consulting- Business process optimization- Implementation of RAG systems (Internal Knowledge Base)- Generative AI strategy for companiesValues and Commitments- Personalization: If you work with me, I commit to offering tailor-made solutions that adapt to your needs and/or problems.- Involvement: If you work with me, I commit to getting involved and immersing myself in your daily operations to understand the root of your problems and address them.- Quality and Measurable Impact: If you work with me, I commit to making what we do work, noticeable in your bottom line, and have a clear return.- Active Listening and Professional Humility: If you work with me, I commit to listening to you at all times and creating a space for sincere exchange and constructive feedback.
- Qindel GroupTechnical Product OwnerJanuary 2023 - January 2025 (2 years)Product Ownerin the stock area of **Inditex's e-commerce**. Responsible for defining and prioritizing user stories, establishing clear acceptance criteria, and measuring key KPIs to ensure product success. In charge of coordinating with the development team on API creation and design, and translating business requirements into effective technical solutions.Accustomed to handling large volumes of data and optimizingbacklog prioritization, in a highly changing environment, tomaximize value delivered based on company events (sales, Black Friday, special offers).Additionally, I actively collaborate with the development team incode reviews, developing small features or fixes, and performing/reviewing functional tests.Stack: Java, REST API, Kafka, gitHub, MongoDB, Spring, DDD, SnowFlake, JIRA, Confluence, Grafana.
- Qindel GroupJava Development Team LeadJanuary 2017 - January 2023 (6 years)Team Leadfor the development team forInditex's e-commerceproject focused on online order management and distribution,stock control, shipping rules, commitment dates, etc...Developments aimed at optimizing logistics costs,improving user experience, reducing delivery times, etc...Handling high volume of requests during periods of highdemand (sales and special promotions) ensuring highperformance and availability in the catalog.Team management using agile methodologies (Scrum and Kanban),coordination of developments integrated with external systems,mentoring junior profiles, and selecting and onboarding new members,promoting leadership based on respect, motivation, and professional growth.Active participation in the development and analysis of newfeatures with stakeholders, TDD application, code review (pull requests in Git), application of design patterns, and optimization of SQL queries to ensure the quality,maintainability, and performance of the platform.Stack: Java, SQL, Git, REST API, DB2, Maven, Spring, jUnit, MQ queues,Grafana, Hibernate
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Education
- Technical Engineering in Computer ScienceRey Juan Carlos University2009Ingeniería técnica en informática
- Higher Engineering in Computer ScienceRey Juan Carlos University2012Ingeniería superior