Freelancer profile translated to English.
Back to original languageAbout Luisa
As a self-employed project consultant, I offer comprehensive support in the area of Pharma Marketing. I draw on over 15 years of experience in the pharmaceutical industry. My focus is on the marketing of Rx products in Germany. I support the creation of launch plans/go-to-market strategies, strategic and operational marketing plans, as well as their implementation. I cover complete operational marketing - including omnichannel. I can temporarily take on Director and BU Head positions. I enjoy working cross-functionally and goal-oriented. I am also happy to support teams in increasing efficiency through project prioritization and optimization of the operating model. Regarding indications, my greatest experience is in the fields of Heme/Oncology, Respiratory Specialties, Dermatology, and Cardiology.
German
Native or bilingual
English
Fluent
Can work on-site
München (up to 50km)
Experience
- Luisa Röttger ProjektberatungFreelancer/ Interim Manager/ Partner Healthcare ShapersPHARMACEUTICALS INDUSTRYMarch 2019 - Today (7 years and 3 months)München, GermanySelf-employed consultant/interim marketing director with a focus on:- Strategic Marketing Rx/Gx- Launch Lead/Launch Planning (cross-functional)- Team LeadIndications: Oncology/Hematology, Rare Diseases, Dermatology, Respiratory, Asthma, CardiologyReferences: Novartis, Alexion, Morphosys, Admedicum, Kite, Gilead, AstraZeneca, RWHealth, Alnylam Pharma
- Alexion Pharma DACHMarketing Lead Soliris (PNH)October 2016 - February 2019 (2 years and 4 months)Munich, Germany- Marketing of the product Soliris® (Eculizumab) in the indication Paroxysmal Nocturnal Hemoglobinuria (Ultra Orphan); Sales Germany > 100 million Euros- Strategy development and tactical implementation- Cross-functional collaboration with Medical Affairs, Market Access- Disciplinary team leadership
- Luisa Röttger ProjektberatungFreelancer/ Interim ManagerJune 2015 - September 2016 (1 year and 3 months)Munich, GermanyConsulting/Project Support:- Strategic Marketing Rx/Gx- Operational Marketing/Product Management Rx/Gx- KOL Management & Development- Medical Affairs, e.g., Advisory BoardsContent Focus: Oncology/Hematology, Cell Therapy, Rare Diseases, Dermatology, Respiratory, AsthmaReferences: Novartis, Alexion, Morphosys, Admedicum, Kite, Gilead
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Education
- "Betriebswirt IWW" (Business Administrator IWW)Fernuniversität Hagen, Business Administration2011"Betriebswirt IWW"
- MSc/BSc Molecular Biotechnology (TUM)Technical University of Munich / Uppsala University2007MSc (1,0)