Luisana Zitzen

Bringing to life a startup PropTech company for the young people, 100% innovative and fresh! Building the foundations of what Im sure will be a very successful project in Spain and further more, in Europe.

- Brand Strategy & Storytelling.

- Marketing and Communication Strategy.

- Digital & SSMM content planning.

Definition of Corona and Budweiser's brand strategy. (Where to Play, How to Win in Spain). Portfolio management, geographical and tactical investment choices, Brand sponsorships, pillars strategy and brand equity.

Direct line reports to Marketing BU South Europe Director, BU South Director, Spains Country Manager and Global Corona Team (NYC). Member of the Spanish Mancom.

- Definition, development and implementation of the countrys brand strategy, Marketing 1YP and Budget (including off/online pillars, 360 campaigns, experiential events, digital, social and PR.)

- Guiding the day to day activities of the marketing team (3 pax).

- Working closely with the Trade Marketing and Sales teams to meet the commercial objectives by providing with appropriate tools, campaign strategies and media plans.

- Direct work with supply, logistics and finance team to create stronger relationships, innovations and better results.

- Seek out for potential strategic partner relationships that fit with the brand maximising all opportunities for growth (ie. Technological partners like Facebook, Spotify, Google, Amazon and also Experiential partners and other CG brands).

- Digital Management. Web management (+ landings) for specific campaigns and brand activations. Loyalty clubs, promo sites, digital cross-promos, etc.

- Constant search of big opportunities and synergies that will build on brand awareness and penetration of the core Target.

- Leading and supervising the Creative agency, Media agency, Events agency regarding all executions for correct implementation and execution of all Marketing initiatives.

Development and supervision of EMEA Marketing Plans working directly with 9 sale managers and Distributors Marketing teams across countries. Brand positioning, Digital 360 campaings, Integrated Marketing Campaigns, Social Media strategy and Brand Sponsorships (RIR, Cirque Du Soleil, ATP). Brands: Corona Cerveza, Pacífico Clara, Modelo Especial and Negra Modelo. Managing a team of 4 marketing experts plus agencies and external partners.

- Responsible for the Brands strategy in Spain and EMEA.

- Definition and development of the marketing plan working closely with more than 150 countries through a team of 9 sales managers and local distributors.

- Management and supervision of European sponsorships to leverage brand awareness and increase sales (Cirque du Soleil, ATP World Tour, Rock in Rio Madrid).

- Definition and follow up of the 1YP European Marketing budget.

- Leading and supervising the Creative agency, Media agency, Events agency regarding all executions for correct implementation and execution of all Marketing initiatives.