Luisa Martínez Delgado

I collaborated as an independent UI designer in the creation of the design system for INFONAVIT's digital channels. I participated in the development of interfaces, wireframes, and mockups, applying principles of responsive design, information architecture, and Atomic Design to maintain visual and functional consistency across screens.

I also supported the documentation of components, styles, and usage guidelines, contributing to the construction of a scalable and organized system for digital products.

Tools and knowledge: Figma, Design System, Atomic Design, information architecture, wireframes, mockups, responsive design, and documentation.

I collaborate as a freelance designer on UX/UI, branding, and digital marketing projects, participating in the development of visual identities, graphic systems, websites, commercial materials, and brand communication content.

Within my activities, I have worked on creating visual concepts, naming, logos, brand books, brand rationales, color palettes, typographic selection, social media assets, commercial presentations, and digital materials. I also participate in web projects, developing site structures, wireframes, interface proposals, responsive design, and visual adaptation for platforms like Figma and Wix Studio.

My role combines strategic design and visual execution, supporting brands from different sectors in building a clear, functional, and coherent identity across their digital and commercial touchpoints.

Tools and knowledge: Figma, Illustrator, Photoshop, Wix Studio, branding, UX/UI, web design, digital marketing, editorial design, presentations, social media content, visual identity, and graphic systems.