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Luísa GaschlerLG

Average response time: 1 hour

Freelancer profile translated to English.
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About Luísa

I am a results-oriented e-commerce and product management professional with over ten years of experience optimizing digital performance, driving online growth, and collaborating with multidisciplinary teams. I specialize in e-commerce strategy, digital product development, and data-driven decision-making, with a clear focus on improving customer experience and business results.

I hold a Master's in Business Management and have a solid track record in product development, digital marketing, and online sales model optimization. Throughout my career, I have worked on the design and evolution of subscription models and loyalty programs, focused on increasing recurrence, customer lifetime value (CLV), and long-term retention.

My experience allows me to understand the complete digital product cycle, from defining the value proposition to its execution and continuous optimization. I work with a strategic and practical approach, helping companies build scalable, efficient, and growth-oriented e-commerces, regardless of the sector.
  • Portuguese

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Basic

Can work on-site
Barcelona (up to 50km)

Experience

  • Natulim
    E-commerce & Country Manager
    E-COMMERCE
    May 2023 - Today (3 years and 1 month)
    Barcelona, Spain
    • · Design digital strategy to ensure e-commerce penetration
    • · Managing P&L to reach sales and profitability objectives
    • · Marketing and Brand optimization to improve performance and match the market specificities.
    • · Monitoring website functionality, proposing and adapting results to increase conversion rates.
    • · Run e-commerce A/B tests in product page, checkout post-purchase and cross sel functions.
    • · Optimizing customer acquisition in different platforms, such as Meta, Gads, and Klaviyo.
    E-commerce Management E-commerce Content Creation & Optimization Klaviyo Strategic Planning Shopify
  • Netenders Holding
    E-commerce Manager
    January 2022 - January 2023 (1 year)
    Barcelona, Spain
    • · Analyze and optimize the performance of our websites in 27 different countries.
    • · Lead the tech team to ensure the launch of new websites and products in accordance to all commercial actions.
    • · Ensure the marketing strategy and analyze its performance within SEO and SEM team
    • · Negotiation with new suppliers. Merchandising Online
    ◦ · Analyze and optimize the performance of our products and identify possible needs for updates.
    ◦ · Ensure the launch of new products in accordance to all commercial actions.
    ◦ · Improvement of the product catalog management process and production guidelines.
    • · Watch and anticipate new trends to contribute to the roadmap of our e- commerce platform.
  • Telus International
    Digital Manager
    January 2018 - January 2022 (4 years)
    Barcelona, Spain
    • · Drive website traffic to optimize the user experience.
    • · Measuring and reporting on the performance of global trends in
    • · the platform.
    • · Continually learning and putting into practice team results
    • · through collaboration.

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Education

  • Master's in Fashion Business Management
    Master's in Fashion Business Management
  • Master in Fashion Management & Business Direction
    LCI
    2017
    Master in Fashion Management & Business Direction

Skill set

Categories

  • Other