About Luísa
Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
French
Basic
Experience
- NatulimE-commerce & Country ManagerE-COMMERCEMay 2023 - Today (3 years and 1 month)Barcelona, Spain• · Design digital strategy to ensure e-commerce penetration• · Managing P&L to reach sales and profitability objectives• · Marketing and Brand optimization to improve performance and match the market specificities.• · Monitoring website functionality, proposing and adapting results to increase conversion rates.• · Run e-commerce A/B tests in product page, checkout post-purchase and cross sel functions.• · Optimizing customer acquisition in different platforms, such as Meta, Gads, and Klaviyo.
- Netenders HoldingE-commerce ManagerJanuary 2022 - January 2023 (1 year)Barcelona, Spain• · Analyze and optimize the performance of our websites in 27 different countries.• · Lead the tech team to ensure the launch of new websites and products in accordance to all commercial actions.• · Ensure the marketing strategy and analyze its performance within SEO and SEM team• · Negotiation with new suppliers. Merchandising Online◦ · Analyze and optimize the performance of our products and identify possible needs for updates.◦ · Ensure the launch of new products in accordance to all commercial actions.◦ · Improvement of the product catalog management process and production guidelines.• · Watch and anticipate new trends to contribute to the roadmap of our e- commerce platform.
- Telus InternationalDigital ManagerJanuary 2018 - January 2022 (4 years)Barcelona, Spain• · Drive website traffic to optimize the user experience.• · Measuring and reporting on the performance of global trends in• · the platform.• · Continually learning and putting into practice team results• · through collaboration.
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Education
- Master's in Fashion Business ManagementMaster's in Fashion Business Management
- Master in Fashion Management & Business DirectionLCI2017Master in Fashion Management & Business Direction
Skill set
Categories
- Other