Freelancer profile translated to English.

Description

Hi! I like to think that design is not only seen, but felt. As a Creative Visual & UX/UI Designer, my job is to shape brands that connect, tell stories, and leave a mark on those who experience them.

I work on creating visual identities, brand strategies, and user-centered digital experiences that go beyond aesthetics.

I am motivated by projects with clear challenges, where design adds real value to the business and improves the user experience.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

aiRe Studio
Art Director
ARTS AND CRAFTS
October 2024 - Today (1 year and 10 months)
Madrid, Spain
Co-founder of an independent creative studio specializing in branding, visual identity, and UX/UI. I lead the creative concept, visual narrative, and graphic universe of each project, from idea to implementation.
I have directed more than 10 brand and web design projects for startups and established companies in the United States, Colombia, and Spain, working with a core team and freelancers.
Creative UX/UI Design Web Design Branding & Identity Webflow Figma
Audífono.es
Sr. Graphic Designer
HEALTH AND WELLNESS
January 2022 - September 2025 (3 years and 8 months)
Madrid, Spain
- Rebranding of audífono.es
- Creation of brand from scratch
- Retail Design and communication for the hearing center
- Conceptualization and creation of campaigns
- UX/UI Design for various marketplaces and different accounts
Graphic Design UX/UI Webflow Branding & Identity retail design
Agencia Dos Medios
Sr. Graphic Designer
SOCIAL NETWORKS
September 2019 - September 2021 (2 years)
Bogotá, Colombia
- Social media design for 5 accounts
- Creation of copy and content for each account
- 3 videos for social media
- Branding for 1 beer brand and 2 events
- 30 designs for POP materials
Social Media Conceptualization Creative Graphic Design Motion Graphics

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Signup to reveal

Master in Creative Direction for Retail
IED Madrid
2022
Máster Dirección Creativa para Retail
University studies in Graphic Design
U Bogotá Jorge Tadeo Lozano
2019
Estudios universitarios Diseño gráfico

Luisa Fernanda Z.

UX UI Design | Branding | Visual Designer

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