LFFreelancer profile translated to English.
Back to original languageAbout Luisa Fernanda
Consultant in Strategic Marketing and Communications.
Specialist in brand development, demand generation and transformation of commercial processes.
Marketing director, communications and strategic consultant with more than 20 years of experience in marketing, branding, digital communication and commercial management.
I have led high-impact projects for universities, public entities and private companies, achieving measurable results such as increased enrollment, implementation of automated ecosystems and brand positioning.
I combine strategic thinking, creativity and rigorous execution. I specialize in 360° campaigns, brand territory design, public relations, performance marketing and commercial team training.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- ASOCIACIÓN COLOMBIANA DE PRODUCTORES DE AGREGADOS PÉTREOS - ASOGRAVASCommunications DirectorCIVIL ENGINEERINGMarch 2025 - Today (1 year and 3 months)Santafé de Bogotá, Colombia• I lead the communications strategy of the union, aligning institutional objectives with a comprehensive national positioning plan.• Development of technical and high-value content for social networks, newsletters, and presentations for the Board of Directors.• I coordinate the presence of the union in sector events.• I strengthen public relations with media, authorities and entities in the sector.
- IndependienteMarketing and Communications AdvisorCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 5 months)Santafé de Bogotá, Colombia• I design and implement personalized marketing, digital communication and branding strategies for companies in diverse sectors such as education, energy, food, foreign trade and construction.• Development of 360° advertising campaigns including ATL, BTL, digital marketing, public relations, and design of key visuals, creative concepts, brand manuals and digital ecosystems.• I implement demand generation, automation and KPI monitoring strategies, focused on tangible results such as attraction, positioning and loyalty.
- Fondo de Energías No Convencionales y Gestión Eficiente de la Energía -FENOGEStrategic Relationship Advisor and Press OfficerENERGY AND UTILITIESAugust 2024 - December 2024 (5 months)Santafé de Bogotá, Colombia• I redesigned and structured the communications area to align the Fund's strategy with the policies of the Ministry of Mines and Energy.• I planned and executed high-impact institutional events, positioning the Fund as a key player in the country's energy transition.• I developed relationships with national and international media, as well as with unions, NGOs and entities in the public and private sectors.• I led processes for implementing institutional and communication guidelines based on government policies.
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Education
- Specialization in Marketing ManagementBogotá Politécnico Grancolombiano2013Especialización en Gerencia de Mercadeo
- Professional in Graphic Design with specializationFundación Universitaria del Área Andina2011Profesional en Diseño Gráfico con profundización