Freelancer profile translated to English.
Back to original languageAbout Luigi
As a proven marketing, innovative techniques, and the ability to analyze the overall needs of the company, I am very enthusiastic about offering my expertise.
I am a marketing professional with over 10 years of experience in managing "growth" initiatives, public relations, and marketing. During my time at BePark, I produced targeted campaigns around product launches, generating a 50% increase in revenue compared to 2019. I also have experience maximizing brand exposure by ensuring my team uses the right social media tools for high-impact marketing.
I have a knack for developing trust and lasting relationships with my colleagues. Furthermore, I know how to use persuasive communication techniques to positively influence consumer perception. As Head of Marketing, I managed all communications, social media, branding, public relations, marketing, and web content creation with four employees.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- BloooHead of MarketingTELECOMMUNICATIONSApril 2023 - April 2024 (1 year)Braine-l'Alleud, BelgiumTake the helm in crafting and launching impactful marketing plans and campaign• collaborate with diverse teams to revolutionize our marketing approach• uncover market trends and competitor insights to unlock new possibilities• Mastermind the marketing budget to ensure optimal returns on investment• Supervise the creation of compelling marketing materials and content
- DigicommerceCOOSOFTWARE PUBLISHINGApril 2022 - September 2023 (1 year and 5 months)Braine-l'Alleud, BelgiumManage and oversee the daily operations of the BU, implementing an effective steering process based on set OKRs.• Recruit, train, and coordinate A Players to ensure operational excellence.• Develop and monitor operational and financial objectives in line with the company's strategy.• Track business KPIs and improve the data tracking and collection system: paid ads, organic content, closing, setting, client results.• Optimize and standardize processes and workflows via Notion, Zapier, etc.• Cultivate a culture of performance, accountability, and continuous improvement• Focus on innovation in products or services:Encourage innovation by supporting continuous improvement initiatives within teams.
- Paradox GroupAcquisition & Growth ManagerEDUCATION AND E-LEARNINGAugust 2021 - January 2022 (5 months)Dubaï, United Arab EmiratesWe defy the status quo and are on a mission to help 100k people realizing their dream!As an External Consultant, my job is to:🚀 support every departments for a better growth🚀 align marketing & sales🚀 build and lead a growth-oriented team🚀 generate sales qualified leads
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Education
- Growth StrategiesGrowth Tribe2021Identify innovative & cost-effective ways to accelerate the growth of your products and services through a lean, agile and data-driven approach. Become a certified Growth leader. Use the cutting-edge processes and frameworks of growth marketing to implement a scalable process of rapid experimentation. Fundamentally change the way you approach business challenges and start thinking like a growth expert. Become more data-driven, creative and agile, and supercharge your career.
Certifications
- Rethink `LeadershipGrowth Tribe2021