Freelancer profile translated to English.
Back to original languageAbout Ludwig
Specializing for over 10 years in the communication of luxury/beauty brands on social networks, Instagram and now TikTok, I design my clients' videos, edit them, retouch them, and then post them. My clients include: L'Oréal Luxe, Clarins, Chanel Beauty, Publicis Luxe, etc.
English
Fluent
German
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 20km)
Experience
- L'Oreal ArmaniArtistic DirectorFASHION AND COSMETICSMay 2024 - Today (2 years and 1 month)Paris, FranceCreation and graphic development of 360° visual identities for international brand launches:• Creation of the visual identity (graphic codes, layout, logo..)• Creation of still life concepts and beauty visuals• Design of coherent universes for each campaign across all media (digital, retail, advertising, special formats, editorial materials..)• Art direction and preparation of shootsMonitoring and execution of creative projects:• Briefing and follow-up of projects with partner agencies and external service providers• Monitoring of post-production (editing, retouching, color calibration)• Monitoring of brand guidelines (POS, Press, Web)• Framing and delivery of digital assets• Collaboration with the Assets & Images department for asset delivery• Collaboration with marketing teams and the studio team (AD, CD, photographer, traffic manager)
- ClarinsDigital Art DirectorFASHION AND COSMETICSMarch 2020 - February 2024 (3 years and 11 months)Paris, FranceArt Director within the Social Media department, for all the brand's digital content on Instagram and Tiktok.
- Daily monitoring and adaptation of the schedule according to the performance of each post.
- Design of a new editorial strategy on Instagram.
- Management of the schedule and production of "in-house" video assets.
- PublicisWeb designerLUXURY GOODSSeptember 2019 - February 2020 (5 months)Paris, FranceWeb designer for Swarovski and digital art director.
- Suggesting ideas for new launches
- Producing content and delivering it to various channels
- Brief taking, creating innovative packaging and delivering the Advent Calendar
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Advertising degreeECV Paris2012
- Design Akademie, Berlin