Freelancer profile translated to English.
Back to original languageAbout Ludovic
Breathe New Life into Your Strategic Management
SME Owner, do you often feel that your daily operations are consuming your strategic planning time?
As a former Management Committee member, I bring my strategic leadership experience to your growth.
My role is to be your transformation partner, moving you from day-to-day management to a structured, profitable value strategy.
My Pillars of Intervention for Your SME:
- **Flash Audit and Diagnosis (360°)**: Analysis of your business model, your margins, and identification of immediate growth levers.
- **Offer Marketing and Pricing**: Move beyond price wars by highlighting your differentiation and structuring your services to make them indispensable.
- **Digital Strategy and Visibility**: Implement a coherent communication plan (SEO, Inbound, Social Media, Events) to attract qualified clients in 2026.
- **Change Management Support**: Align your teams with your new objectives to turn your ambitions into tangible results.
Why Choose Me?
At this level of expertise, you're not just buying advice, but a decisive external perspective and a proven operational methodology from Management Committee experience.
Ready to Structure Your Success?
Contact me for an initial discussion about your 2026 trajectory.
French
Native or bilingual
English
Conversational
Can work on-site
Limours (up to 50km)
Experience
- LV StratégieStrategic Co-pilot for SMEsCONSULTING AND AUDITSJanuary 2026 - Today (5 months)Limours, FranceBreathe New Life into Your Strategic ManagementSME Owner, do you often feel that your daily operations are consuming your strategic planning time?As a former Management Committee member, I bring my strategic leadership experience to your growth.My role is to be your transformation partner, moving you from day-to-day management to a structured, profitable value strategy.My Pillars of Intervention for Your SME:
- Flash Audit and Diagnosis (360°): Analysis of your business model, your margins, and identification of immediate growth levers.
- Offer Marketing and Pricing: Move beyond price wars by highlighting your differentiation and structuring your services to make them indispensable.
- Digital Strategy and Visibility: Implement a coherent communication plan (SEO, Inbound, Social Media, Events) to attract qualified clients in 2026.
- Change Management Support: Align your teams with your new objectives to turn your ambitions into tangible results.
Why Choose Me?At this level of expertise, you're not just buying advice, but a decisive external perspective and a proven operational methodology from Management Committee experience.Ready to Structure Your Success?Contact me for an initial discussion about your 2026 trajectory. - MyUnisoftSaaS Software Publisher for AccountantsSOFTWARE PUBLISHINGDecember 2023 - June 2025 (1 year and 6 months)Massy, FranceMarketing & Business Strategy Directorate (Management Committee Member)Strategic Management & Governance:
- Management Committee Member: active participation in defining global strategy and product roadmap (AI, Electronic Invoicing, Business Account).
- Business model and pricing strategy redesign to optimize product and service offering profitability.
Structuring & Managing Expert Divisions:- Creation and complete supervision of Marketing (strategic and digital), Communication, Branding, and Event divisions.
- Interim management and coordination of the sales force to ensure alignment between marketing and sales.
Brand Identity & Growth:- Brand positioning: transforming the company's image to become a leading player in the accounting ecosystem.
- Acquisition strategy management: website redesign and deployment of a high-value content policy.
- EICCommercial, Marketing, and Training DirectorSOFTWARE PUBLISHINGFebruary 2011 - May 2023 (12 years and 3 months)Vendôme, FranceManagement Committee MemberOffer Strategy & Business Model:
- Product roadmap management and offering evolution during the transition to the SaaS model.
- Coordination of new offering launches and definition of new revenue models.
Digital Transformation & Customer Experience:- Direction of structuring digital projects with a Customer-Centric approach.
- Implementation of Customer Success divisions and Digital Learning platforms.
Performance Marketing (Inbound):- Deployment of acquisition strategies: SEO, SEA, Blog, and website creation.
- Conversion funnel optimization through Marketing Automation.
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Education
- LEVEL 7 MANAGER BUSINESS UNIT CERTIFICATIONESGCV2024CERTIFICATION NIVEAU 7 Manager Business Unit
- MANEGERE Transformation ManagementMANEGERE Management de transformation